Marketing Practice Director

University of Wisconsin - Madison

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Position Details

Marketing Practice Director
Southwest Wisconsin
Madison, WI

Reporting to the Director of the UW E-Business Consortium (UWEBC), the Marketing Practice Director assists in the development and execution of collaborative learning, applied research, and industry outreach initiatives of the UWEBC (, a multidisciplinary unit with membership from a variety of companies and organizations. This person will assist in defining the objectives of the Marketing practice area and will be responsible for leading several concurrent initiatives, providing day-to-day leadership and expertise, and the planning and execution of activities in the Marketing practice area.

Principal duties: 

50% - Independently plan and lead collaborative learning events (Peer Groups, Special Interest Groups and Executive Retreats) and related research and knowledge-sharing activities to help digital marketing and e-commerce professionals, marketing managers and executives discover leading and emerging practices and address strategic and operational challenges. This will require:- conceptualizing topics addressing Consortium member needs- development of meeting content including by utilizing subject matter experts- development of discussion and analysis frameworks and facilitation materials by researching and compiling relevant information from multiple sources- presentation of research findings and facilitation of group discussion- targeted communications, complementing regular promotional campaigns, to encourage member engagement and participation

15% - Provide advisory services targeted at marketing executives and senior managers in member companies. This will require:- staying abreast with emerging digital marketing and e-commerce trends, technologies and strategies- initiating and maintaining relationships with marketing and e-commerce leaders at member companies to understand their interests, challenges, and key initiatives, as well as to share learnings from independent research and conversations with other leaders- providing member advisory assistance including facilitation of member-to-member advising- documentation of relationship activities and engagement in UWEBCs CRM system

10% - Help manage applied research and industry outreach projects. Develop project proposals and frameworks. Lead project management and execution including information gathering and analysis, coordination of team members, and completion of project deliverables.

10% - Communicate the findings from the collaborative learning and research activities by methods such as developing best practice reports, opinion papers, guidelines, decision-tools, assessment aids, and oral presentations. Design the structure of these educational materials, as well as creating the contents (independently or in collaboration with industry members and Consortium support staff).

10% - Organize and manage the Marketing track of the Consortiums annual conference, including presentation topics, recruitment of speakers, and facilitation of the conference track.

5% - Assist with other industry outreach initiatives of the Consortium including other existing or new practice areas as needed.

  • Bachelor's degree required in business, marketing, or related field
  • 7 years relevant post-baccalaureate professional work experience in digital marketing and/or e-commerce required
  • Experience involving management consulting, project leadership and coordination, group facilitation, or instruction is required
  • Strong business writing, verbal communication, and interpersonal skills required 
  • Functional marketing leadership and management experience preferred 
  • Experience positively contributing to performance and budget targets preferred

Minimum: $85,000 ANNUAL (12 months). Depending on Qualifications.

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