Marketing / Product Brand Manager

Bay Tek Entertainment, Inc.

Bay Tek Entertainment was founded in 1977 and is a family owned and operated business that is driven to provide fun and profit through innovative ticket redemption games. Headquartered in the heart of the Midwest, Pulaski, Wisconsin is home to Bay Tek Entertainment. The rural community in Northeast Wisconsin populates over 3,500 citizens where hard work, fun, and simplicity meet. The employees share one vision of becoming the best in the world at developing and manufacturing ticket redemption games.

Position Details

Marketing / Product Brand Manager
Northeast Wisconsin
Pulaski (NE WI), WI

Bay Tek Entertainment, located in Pulaski, WI, currently seeks experienced candidates for the role of Product Brand Manager.This position is responsible for brand, marketing, and product/service development in its entirety, from research and development through sales. You will oversee the advertising for the product, direct the marketing research and manage distribution.

We currently seek experienced candidates for the role of Product Brand Manager for Bay Tek Entertainment, part of the “Village of Companies”.

This position is responsible for brand, marketing, and product/service development in its entirety, from research and development through sales. You will oversee the advertising for the product, direct the marketing research and manage distribution.

A wide-range of responsibilities offers new challenges every day in this exciting role:

• Focuses on actions, goals, and objectives to coincide with the mission, vision and values our Home Entertainment division

• Generates strategies that grow market share and develops new product ideas

• Validates there is a market for new products and determines appropriate brand, budget, and design criteria for the life of the products

• Manage P&L and marketing budget. Identify changes impacting the budget and proactively communicate implications and recommendations

• Project Management: Manage and flawlessly lead execution of various projects. Foster collaboration, motivate, and inspire teams to achieve their highest potential

• Develop and execute marketing plans in the areas of Advertising/Media, Consumer Promotions, integrated programs, and Public Relations.

• Consumer Promotions: Create a strategy, manage relationships with promotional agencies, plan and execute various forms of promotions.

• Aid in product testing and research and work closely with R&D to gain strong consumer insights.

• Brand Performance: Identify and execute research to track business results and overall brand equity.

• Analyze research resources and report on business and competition. Utilize the information to develop a hypothesis and draw conclusions that support the objectives of the business.

• Customer Specific Marketing Programs: Partner with Sales to identify opportunities with key customers in the areas of promotion, packaging, sampling, among others.

• Packaging: Provide direction on brand identity standards (standard colors, logo, etc.)

• Communicates market needs and sales forecasting with the operations department

• Proactively communicates with R&D, customer support, operations, and finance in ongoing evaluation and assessment of the need to make improvements to process, product and COGS

• Works effectively with a diverse group of individuals, both internally and externally, building strong relationships with industry experts, channel partners, and team members with the ability to resolve conflicts or concerns as they arise

• Other duties as assigned

Requirements (Competencies, Knowledge, Skills & Abilities):

• Solid Marketing skills

• Strong presentation and communication skills to influence both internal customers (cross-functional teams) and external marketplace, distributors, and consumers

• Solid understanding of P&L and budget management experience• Solid project management experience

• Ability to develop and create new initiatives for the brand and assigned businesses

• Understanding of marketing strategies, IRI/Nielsen syndicated data, and research methodologies

• Fundamental understanding of other functional areas that impact the business P&L

• Strong analytical skills• Ability to prioritize, multi-task and maintain attention to detail

• Strong ability to work in teams and build good working relationships

• Proficient in Microsoft Office (Word, Excel, PowerPoint)

• Must be enthusiastic, confident change-agent with ability to work in a demanding and fast paced environment

Travel Requirements:

• Up to 25%

We generously reward hard work and initiative and offer a full benefits package that gives our employees both unique perks and peace of mind, including: Medical, Dental, Life and Disability insurances, Vision coverage, On-site Fitness & Wellness Center, 401(k), Employee Assistance Program (EAP), tuition reimbursement, new employee on-boarding plus continuing development and training opportunities, and more!

No phone calls or in-person applications please.

Relocation assistance may be available.

We are an equal opportunity employer. Applicants are considered for all positions, and during employment, team members are treated without regard for race, color, religion, sex, national origin, age, marital or veteran status, medical condition or handicap.

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