Marketing Professional - Brand Marketing

Job Purpose:

The Marketing Professional is responsible for leading the brand portfolio in developing business strategies and marketing plans to meet the company’s short- and long-term sales, market share, and profit goals. This individual ensures and enhances brand positioning, equity, and financial wellbeing for the brands. In addition, this person works cross-functionally with Sales, Trade Marketing, Supply Chain, R&D, and Finance to prioritize activities, managed the P&L and ensure business objectives are achieved or exceeded.

Key Accountabilities:

1. Budget Control: Manage P&L and marketing budget. Identify changes impacting the budget and proactively communicate implications and recommendations. 
2. Project Management: Manage and flawlessly lead execution of various projects. Foster collaboration, motivate, and inspire teams to achieve their highest potential. 
3. Marketing Plan: Develop and execute marketing plans in the areas of Advertising/Media, Consumer Promotions, integrated programs, and Public Relations. 
4. Media Planning: Work with Media agency to develop strategy and media plan for business.
5. Consumer Promotions: Create a strategy, manage relationships with promotional agencies, plan and execute various forms of promotions. 
6. Product Testing and Research: Aid in product testing and research and work closely with Marketing Research Unit (MRU) to gain strong consumer insights. 
7. Brand Performance: Identify studies to carry out, work with MRU and suppliers to execute research to track business results and overall brand equity. 
8. Business Performance/Competitive Landscape: Analyze monthly Nielsen data and other research resources and report on business and competition. Utilize the information to develop a hypothesis and draw conclusions that support the objectives of the business.
9. Product Formulation/Optimization: Lead cross-functional team, partnering closely with R&D for successful and timely completion of product reformulation and COGS improvement.
10. Customer Specific Marketing Programs: Partner with Sales to identify opportunities with key customers in the areas of promotion, packaging, sampling, among others. 
11. Packaging: Develop a clear understanding of brand identity standards (standard colors, logo, etc.), coordinate projects, and communicate progress. 
12. Other duties as assigned 

Note: This position is not immigration/sponsorship eligible.

Additional Information:

• Bachelor’s in Business Administration (Marketing, Management); MBA preferred 
• 3-5 years CPG brand experience; food industry experience preferred 
• Solid Marketing skills coupled with the ability to work independently 
• Strong presentation and communication skills to influence both internal customers (senior management & cross-functional teams) and external marketplace, distributors, customers and consumers 
• Solid understanding of P&L and budget management experience 
• Solid project management experience 
• Ability to develop and create new initiatives for the brand and assigned businesses 
• Understanding of marketing strategies, IRI/Nielsen syndicated data, and research methodologies 
• Fundamental understanding of other functional areas that impact the business P&L 
• Strong analytical skills 
• Ability to prioritize, multi-task and maintain attention to detail 
• Strong ability to work in teams and build good working relationships 
• Proficient in Microsoft Office (Word, Excel, PowerPoint) 
• Ability to travel up to 20% domestically and potentially internationally

Barilla is an equal opportunity employer. It is the policy of Barilla to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Other classifications include, but are not limited to, family status, health status, multicultural differences, political ideas, and sexual orientation.