Marketing Professional - IMC


Barilla is an Italian family-owned food company. Established in 1877, it’s now an international Group present in more than 100 countries. A world leader in the markets of pasta and ready–to–use sauces in continental Europe, bakery products in Italy, and crisp bread in Scandinavia, the Barilla Group is recognized worldwide as a symbol of Italian know-how.

“Good for You, Good for the Planet” is Barilla’s purpose and the only way each person in the Group works, and of which is an ambassador. It means caring for the wellbeing of people and the planet in everything Barilla does, from the field to consumption; it also means promoting open and transparent working relationships in the communities Barilla is part of.

Introduction – Organizational Details:

Barilla America, Inc. wants to recruit a Marketing Professional - IMC within Marketing in Northbrook, IL. The individual will report to the Marketing Senior Manager - IMC.

Position Details

Marketing Professional - IMC
Northern Illinois
Northbrook, IL

Job Purpose:

This Marketing Professional - IMC contributes to business growth by creating strategic and influential stakeholder relationships and communications to drive brand awareness, consideration, engagement, equity/”premiumization”, affinity/love, advocacy, and reputation.Furthermore, this role is essential to design and share key messages to ensure consistency across internal and external stakeholders.

Key Accountabilities:


  • Lead strategy, planning, development, and execution of Earned Media brand programs across Pasta/Sauce/Bakery according to business objectives. 
  • Coordinates with Brand, Paid Media, CEl, Experiential, & Shopper Marketing efforts to ensure strategic linkage across initiatives, find potential synergies and opportunities for integration and amplification. 
  • Ensure open cross-functional communication and feedback. 
  • Adhere to timeline and budget. 
  • Assist with editorial content/programs (nutrition, shopper, digital, media, etc), as needed. 
  • Lead external Earned Media agencies from SOW development and negotiation to execution compliance and reporting. 
  • Lead influencer and media events, coordinating with a PR agency to ensure flawless execution, exceptional influencer experience. 
  • Oversee public relations programs in Canada, provide feedback and guidance for the Canadian team. Cross-share key learnings on USA PR programs and expertise. 
  • Author, maintain/update corporate, brand, product, events, RDQ/consumer relations, external talent, and ERG key messages – across all product and brand portfolio (Barilla + Wasa + Mulino Bianco) and Americas markets (Canada + Brazil + Mexico + Puerto Rico). 
  • Coordinate approvals with legal and other stakeholders.


  • The lead evaluation process of potential influencer relationships with the agency. 
  • Develop, review, and collaborate all influencer briefs. 
  • Coordinate the vetting process with an external agency. 
  • Provide guidance/expertise on all influencer programs under media/always-on digital/shopper programs, share best practices. 
  • Review content to ensure compliance. 
  • Manage, oversee, and build/maintain relationships with global and local spokespeople/talent. 
  • Craft contracts, lead negotiations, manage relationships (“handler”), ensure compliance with external stakeholders, talent, and influencers as needed (ie chefs).


  • Support Sr. Manager with reactive media situations pertaining to crisis/incidents and/or D&I related. 
  • Coordinate risk-assessment with external experts. 
  • Participant in the Crisis Management Team. 
  • Lead, manage, execute various ad hoc opportunities, including company award submissions, message training to C-Suite for conference opportunities, or D&I/ERG assistance


  • Lead design and production of all in-house team creative content & assets such as recipe photography, recipe editing, video, infographics, literature to support the brand and corporate communications. 
  • Manage, direct, and execute all stages of the process including but not limited to storyboard, copywriting, propping/staging, operations, and coordination. 
  • Ensure superior quality and brand guideline compliance. 
  • Act as subject-matter-expert and guide other colleagues through the process. 
  • Coordinate approvals among key stakeholders. 
  • Manage all creative freelancers.


  • Manage, develop, and oversee agency relationships and contracts to ensure brand standards are respected and programs are executed flawlessly. 
  • Oversee direct reports to managing the IMC budget and payment process, including vendor set-up, NDA, MSA, PO, Invoicing, etc. 
  • Lead professional development and work of direct report. 
  • Lead Cision reporting and analysis. 
  • Bachelor’s Degree Required (Marketing, Communications). MBA a plus 
  • At least 5-8 years’ Earned Media experience required 
  • Consumer packaged goods experience required, ideally in food manufacturing; passion for food a plus 
  • Exceptional work, professional and business ethics with positive energy 
  • Outstanding interpersonal skills and ability to professionally engage with external stakeholders 
  • Strong ability to work in teams and build good working relationships, but also work independently 
  • Ability to navigate ambiguous situations 
  • Adept at collaborating and working cross-functionally 
  • Strong project management ability 
  • Superior writing/copywriting skills 
  • Strategic understanding of brief-writing 
  • Understanding and experience with creative content development and production processes (ie propping, storyboarding, workflow) 
  • Strong organization/attention to detail 
  • Solid strategic and analytic skills 
  • Strong experience & understanding of digital tools and applications 
  • Proficient in Microsoft Office (Word, Excel, PowerPoint) 
  • Ability to travel up to 10%

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