The Marketing Research Analyst supports the development and ongoing management of the marketing and sales strategic plans and initiatives; manages the study of market conditions, company product sales, marketing tactics, product development, competitors' activities and consumer behavior as part of a dynamic marketing team.
To be proficient in this position, the individual must stay current with research and analytical advancements. This employee must consistently and independently problem solve and achieve objectives. When a third party is used to support the business, accurate analysis of work to be done and costs involved must be evaluated.