Marketing Specialist

The Marketing Specialist will be working with the team to develop and execute online marketing programs which will include, but not are limited to - Search Marketing (PPC/SEO), Content Creation, Email Marketing, Social Media Management, Customer Relations Management, Data Management and additional tasks.

As a Marketing Specialist, this individual will possess the ability to translate business objectives into actionable online programs to achieve business results, providing reports on a regular basis. The Specialist will play an important role in guiding the online components to comprehensive marketing campaigns, including the identification and implementation of innovative opportunities.

The ideal candidate will possess deep experience in the content strategy toolkit including crafting personas, mental models, gap analysis documents, competitive analysis documents, content audits, keyword research & social listening. Solid understanding of social media, search engine optimization and online reputation. Experience with and understanding of Content Management Systems. Understanding of Web development for search optimization, Web taxonomies and application of metadata. Understanding of tracking software for search, social media and Web traffic. Ability to analyze data, create charts and graphs and deliver marketing presentations in a professional manner. Excellent verbal and written communication skills are necessary.

Requirements:

• Must be able to work full-time from our Monona, WI office 
• BA / BS in Communications, Journalism, Business, Marketing or Related Field 
• 3-5 years social media management and implementation experience
• 1-2 years of hands on experience with SEO, PPC & paid social campaigns 
• In-depth knowledge and experience with all major social networking sites, such as Facebook, Instagram, Twitter, LinkedIn, YouTube and Google+ as well as with HootSuite or other social media management tools Experience with online marketing management analytical tools (Google AdWords, Google Analytics, Bing/Yahoo Ads...) 
• Experience building email campaigns in Mail Chimp 
• Ability to plan, organize and manage sales activities 
• Ability to analyze data and maintain campaigns, identify new sales and business opportunities and implement new methods and techniques to determine sales growth opportunities 
• Skilled at copy writing for a variety of media, including social media, blogs, websites & print 
• Experience with ad creation and photo manipulation/enhancement via Adobe Photoshop

Required Experince:

• 3-5 years social media management and implementation experience; 1-2 years of hands on experience 

Required Education:

• Bachelor's 

Sucess Atributes:

• Proven success demonstrating sound marketing judgement 
• Passionate about evangelizing the benefits of content strategy 
• Ability to analyze data and maintain campaigns, identify new sales and business opportunities and implement new methods and techniques to determine sales growth and opportunity 
• Strong analytical skills with the ability to identify problems and implement solutions 
• Strong results orientation and ability to manage multiple concurrent objectives, projects, or activities, making effective judgments as to prioritizing and time allocation 
• Eager to stay up-to-date on Industry trends, developments and best practices 
• Positive, enthusiastic self-starter and team collaborator who is customer-focused Excellent interpersonal skills, including strong written and verbal communication skills 
• Organized, detail-oriented 
• Ability to plan, organize and manage sales activities 
• Lead by example and champion the philosophy of service excellence 
• Engaging and effective communicator of your ideas

Salaried Compensation: We are offering a competitive salary with paid-time-off, performance-based bonuses, profit share & opportunity for future growth.