Marketing Specialist - Brand & Content

As a key member of the marketing team, the Marketing Specialist - Brand & Content, will play a role in elevating our brand via strong content-first strategies, campaigns and brand activations for the Marine Division. To do so, you must possess robust strategic skills, routed by insights and analytics but also creative skills. You must have experience in or with advertising agencies to build strong partnerships through collaboration. And finally, in order to deliver on promises, you must be an organized and rigorous project manager. All of this, to connect with our consumers in a unique and meaningful way.

WHY JOIN THE TEAM?

Here at BRP, we’re creating new ways to get people moving forward, where their experiences are measured by emotion rather than distance. All around the world, our products, achievements, and aspirations are a reflection of our teams’ exceptional expertise. Want to bring your true self on this adventure?

YOU WILL HAVE THE OPPORTUNITY TO:

• Lead the Marcom process in collaboration with the agencies and key stakeholders, including: briefing, creative development, production, launch strategy, in-market and postmortem.
• Develop content strategy and go to market plan aligned with the business priorities, including: campaign development, brand building activations, content creation and production, 360 distribution plan.
• Ensure the integration with the overarching holistic plan for our brand, including: aligning the objectives, the strategies, the tactics and the KPIs.
• Bring innovative ideas to elevate consumer experience routed with our branding and values.
• Manage and coordinate projects on budget, resources and timeline.
• Build strong connections and collaborate with key stakeholders inside the organization (multidisciplinary team, expert teams, product teams, etc..) and outside the organization (ex: partner agencies)
• Evaluate and solve problems that may arise during the realization of a project by providing creative solutions.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS, EXPERIENCE AND COMPETENCIES:

• Bachelor's degree in Marketing, Communications, Business Administration with a Marketing emphasis or similar.
• A minimum of 3 years of relevant market experience.
• Ability to travel up to 25% of the time.

PREFERRED SKILLS:

• Advertising agency or content creation experience.
• Creative and passionate about strong brand building and storytelling.
• Rigorous, organized and detail-oriented.
• Ability to transform a vision into a strategy and execution plan to meet objectives.
• Good at multitasking and managing projects.
• Bilingual (French/English), with strong verbal and written communication skills.
• Interested in Powersports.
• Comfortable working in a fast-paced environment.
• Exceptional team player with a positive attitude.

If this sounds like you, please apply! Of note: This position offers a hybrid work schedule offering 3 days WFH and 2 days in office.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Bonus potential: We work hard and BRP recognizes that with a discretionary annual bonus.
• Generous paid time off: We feel that winding down is as important as creating the future of recreational products so we offer a competitive vacation package
• Competitive 401k offering: We want to make sure you enjoy retirement and believe in helping you get there. We provide a generous dollar for dollar match.

What about some feel good extra perks:

• Holiday season shutdown: Between Christmas and New Year’s, we close some of our facilities and refill on good times. 
• Educational resources: We love to fuel your curiosity and encourage you to learn more so we provide you resources to stay cutting-edge, therefore, we all win together. 
• Discount on BRP products: What we build is amazing, freeing, revolutionary, and you're first in line for the experience. 
• Growth opportunities: We believe in investing in you and your development. Stay and grow with us!