Marketing Specialist - C&I

Generac Power Systems

We are a team of hardworking builders and doers who share a passion for innovation and a desire to outpace others in our field. We push boundaries and seek opportunities for our products and people to evolve. As an inclusive workplace, we keep equity and respect at the forefront and empower employees to speak up, take accountability, and bring their best energy to work every day. At Generac, we collaborate, share successes, and promote a drive to win while respecting others and supporting growth.

Position Details

Marketing Specialist - C&I
Southeast Wisconsin
Waukesha, WI

As a key member of the Industrial Marketing team, the Marketing Specialist will be responsible for the coordination and execution of key marketing activities. This role will assist in the development and implementation of various marketing initiatives, along with managing aspects of the day-to-day operations of the marketing department. In this role, you would have exposure to the full marketing team and the opportunity to expand your marketing knowledge. Attention to detail and strength of execution are key to excel in this role.


  • Coordinate the creation and revision of marketing materials, including sales collateral, presentations, brochures, and digital content 
  • Support the execution of key marketing programs 
  • Provide project management support to campaigns and projects related to product launches and events 
  • Manage the day-to-day operations of the marketing department 
  • Maintain effective communication with cross-functional stakeholders

Minimum Qualifications:

  • Bachelor’s degree in marketing, communications or related program or equivalent experience 
  • 2+ years of experience in a marketing role 
  • Ability to work independently in a fast-paced environment while adapting to changing deadlines and priorities 
  • Must be proactive, responsive, results oriented and resourceful
  • Excellent Organizational and Time Management Skills 
  • Attention to Detail 
  • Creative and proactive problem solver 
  • Proficient in Microsoft Office Suite 
  • Prior experience in an internship, contract, or full-time role supporting the marketing function or a similar department, preferred

Great Reasons to work for Generac:

  • Competitive Benefits: Health, Dental, Vision, 401k and many more 
  • State-of-the-art facility with an onsite gym, walking trails, café, free parking and many employee activities 
  • Scheduled events throughout the year that allow our employees, both current and retirees, to gather together and enjoy their time with their families and co-workers 
  • Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators 
  • Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time. 
  • We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days. 
  • We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront. 
  • We offer product loan and discount programs.

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