Marketing Specialist, Email Lead Generation

Delta Defense, LLC

Delta Defense is the private company that provides Marketing, Operations and Customer Care for the USCCA. The USCCA provides self-defense education, training, and legal protection to the most responsible gun owners.

  • Delta Defense, LLC, is one of the fastest-growing companies in America.
  • Inc. 5000 company EIGHT years in a row!
  • Journal Sentinel Top Workplace - 4years in a row!
  • Milwaukee Business Journal Top Workplace - 4 years in a row!
  • We are a fun, fast-paced and rewarding place to work and grow!
  • We hire rockstars, and help them rock even harder!

Position Details

Marketing Specialist, Email Lead Generation
Southeast Wisconsin
West Bend, WI

The Customer Lead Management Marketing Specialist is instrumental in assisting with the growth of the USCCA’s customer lead management program by developing and deploying Delta Defense’s marketing initiatives across email, direct mail, SMS, and list buys. They will enjoy working in a fast-paced, exciting work environment while still being able to meet important deadlines with quality output. They will be responsible for a variety of duties including content development, CRO optimization, and analyzing platform data.

We seek an experienced marketing specialist to:

  • Execute strategies that adhere to the brand objectives across media buys, email, customer journeys, and direct mail
  • Follow the email strategy, including content and send strategy for members and non-members, and work with other team members to ideate and execute
  • Coordinate the execution for email and SMS messages
  • Establish and optimize procedures related to the production and workflows of email content
  • Implement testing of all promotional setups and emails ensuring that they uphold the image of the brand and bring the vision of the campaign to life
  • Support the execution of contact cadence, A/B testing, customer segmentation and lifecycle strategies based on customer persona data
  • Monitor email file health and deliverability by adhering to best send practices and CAN-SPAM laws
  • Explore marketing automation opportunities and assist in the development of initiatives such as dynamic content personalization, behavioral targeting and drip campaigns
  • Work with the Business Intelligence team to analyze a variety of campaigns, craft ad hoc reports and take action based on key performance indicators
  • Keep abreast of current digital trends, consumer behaviors, and other opportunities and consistently bring new ideas to collaborate on

You could be a great match for this position if you have:

  • BS/BA in Marketing, Advertising, Communications or a related field 3+ years of experience in the marketing industry
  • Industry knowledge of self-defense and firearms (A plus, but not required)
  • High standards for attention to detail (Experience in project management is a giant plus, but not required)
  • A constant hunger to learn and grow
  • Proven time management skills in deadline-driven work
  • Are proficient in G Suite and marketing automated software (i.e. SalesForce Marketing Cloud, Unbounce, VWO - A giant plus, but not required )
  • Solid interpersonal and communication skills and the ability to work with a creative team
  • Demonstrate the Core Values of Delta Defense, LLC.

We offer an extensive benefits package with Medical, Dental, Vision, Life, and a 401K. We also offer really cool benefits you won't find other places. We work hard and we play hard! We have great employee events, happy hour, free coffee, onsite fitness center, and Wellness opportunities. We promote team building events outside of work and sponsor them. We are active in our community and we celebrate and acknowledge our employees who make their dreams come true! We are a family, making a difference!

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