Marketing Specialist I

POSITION SUMMARY:

This position has responsibility for supporting and executing marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, leads, awareness, and positive customer experience.

RESPONSIBILITIES:

• Assist and support the execution of campaigns through marketing automation software (Eloqua) with the result of increased lead generation and customer retention. 
• Support SICK’s Search Engine Marketing (SEM) strategy within the US and Canada. 
• Edit and assist in the creation of a broad range of content across multiple mediums such as brand advertising, e-mails, welcome campaigns, offer-based advertising, public relations, social media, blogs, Google Ads, landing pages and more. 
• Assist in the execution of SICK’s social media strategy within North America. Activities include aligning activities to the annual marketing plan and being a corporate advocate within the digital environment across all social media platforms including, but not limited to, YouTube, LinkedIn, Twitter (X), Facebook, Instagram, and WordPress (SICK Blog). 
• Assist in the creation and execution of marketing campaign activities outside of direct content creation. This may include, but is not limited to, virtual events, webinars, digital marketing activities, document design and more. 
• Assist and support trade shows by executing preshow awareness activities, managing logistics for certain events and executing on brand building activities. 
• Build relationships and partner with members of SICK Germany Central Marketing department to align to corporate visual design best practices. 
• Live and act by the culture defined as the “SICK SPIRIT”. 
• Carry out other duties and responsibilities as may be assigned or required.

QUALIFICATIONS:

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or English. 
• Zero to five years of experience.

Other Qualifications:

• Demonstrated ability to handle multiple projects and details simultaneously. 
• Requires self-direction, tact, diplomacy and a clear, courteous and professional manner when dealing with peers, customers, and vendors. 
• Understanding of marketing communications 
• Must demonstrate effective oral and written communication skills and the ability to work cooperatively with staff inside and outside of the department. 
• Computer proficiency with Microsoft (Word, Excel, Outlook, PowerPoint) and Internet applications 
• Experience with Eloqua, or other marketing automation platforms, a plus 
• Experience with Customer Relationship Management (CRM) software (Microsoft Dynamics preferred), a plus 
• Experience with paid social media advertising a plus 
• Experience with video editing a plus 
• Website and CMS (Word Press) experience a plus 
• Able and willing to work alternative schedules including weekend, and on-call hours as needed 
• Legally permitted to work in the United States. 
• Able to work in a general office environment.

BENEFITS:

At SICK, we believe that our employees are the key to achieving our mission and values. SICK’s benefit package has long been recognized and valued because of its comprehensiveness and competitiveness in the market. To help our employees make the most of their overall well-being, we are thrilled to provide an outstanding rewards package! Click here to view more about our benefits!