Required Qualifications:
Education, Licensing, Certification, and Experience:
- Bachelor’s degree in Marketing, Advertising, Marketing and Technology Management, Public Relations, or Communications
- 4+ years in digital marketing or similar role dealing directly with creating video content for social media
- Strong technical proficiency in all major social media platforms (including but not limited to META, YouTube, Pinterest, TikTok)
- Experience with video shooting and editing software (Final Cut Pro X, Adobe Premiere, and Adobe After Effects, iMovie)
- Experience in managing client relationships and/or expectations
Knowledge, Skills, and Abilities:
- Experience using social and digital analytics to drive performance
- Positive attitude, detailed, and customer oriented
- Strong project management skills with good multi-tasking and organizational skills
- Excellent communicator (written and verbal) who is comfortable working in a cross-functional capacity to build consensus and implement cohesive campaigns
- Works well within highly collaborative environment – proven ability to manage a project, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems
- Can also work autonomously, proactively updating key management on progress and potential issues with projects
- High energy and passion for social media - familiarity with the rapidly changing online media industry, digital tools, and trends
- Demonstrates strong strategic thinking with excellent “story telling” skills demonstrated through writing creative briefs, verbal presentation, and storyboards
- Clear understanding of digital KPIs related to driving positive video campaign outcomes
- Inquisitive nature with a strong attention to detail
Preferred Qualifications:
Education, Licensing, Certification, and Experience:
- Educational courses in film production
- Experience working in Direct Response Media preferred
Knowledge, Skills, and Abilities:
- Additional experience with other audio (Adobe Audition) and graphics software (Photoshop, Illustrator) is preferred