Marketing Specialist II

Summit Companies

About Us:

Are you interested in working for the nation’s leading fire protection company and beginning a rewarding and satisfying career that helps save the lives of thousands each year? Do you want to be a part of a growing and expanding team of industry experts? If so, exploring career opportunities with Summit Companies may be right for you! 

Summit Companies, through its subsidiaries, is a full-service provider for fire detection, suppression, and security with a full suite of capabilities that includes design, installation, testing, inspections, and maintenance. We serve customers across many verticals on a local, regional, and national scale. We’re proud of our well-deserved reputation for quality work that’s completed by our talented and experienced installation workforce.  Summit Companies is a dynamic organization with endless growth opportunities spanning over 100 locations in more than 30 states.

Our company is consistently recognized for service excellence in the fire protection industry. Summit Companies supports trade skills and workforce development by hosting Recognized Apprenticeships and on-the-job training (OJT) programs for new career-seekers. Many members of our leadership team serve as chair on NFPA code compliance committees, serve on regional safety boards, and support technical education in local schools. Summit Companies supports employees in their professional development by offering continued development, training, and education by encouraging NICET and other career-advancing certifications. We continually strive to be the Employer of Choice for highly motivated team members who want to succeed in a high-growth environment. We encourage initiative, independence, diversity, and personal career growth.

The combination of experience, knowledge, and customer service is the key to our performance and helps us achieve our goal of providing the highest quality of fire protection services to protect lives and property.

https://summitcompanies.com/


Position Details

Marketing Specialist II
Job
Full-time
Office/WFH
100% remote
5/5/2025
Twin Cities Metro
Mendota Heights, MN

The Marketing Specialist II is responsible for developing and executing national, regional, and local marketing strategies to enhance customer engagement, drive brand awareness, and support business growth. This role also focuses on internal and external communications, ensuring consistent and effective messaging across multiple channels to build strong relationships with customers, employees, and prospects.

Essential Job Duties:

  • Develop and implement local and regional marketing initiatives that align with corporate brand guidelines and business objectives.
  • Coordinate and develop customer communications, including email campaigns, newsletters, social media updates, and in-branch promotional materials.
  • Work closely with branch leadership, subsidiary leadership, and sales teams to understand customer needs and tailor marketing efforts accordingly.
  • Collaborate with the corporate marketing team to leverage national campaigns for local activation.
  • Monitor and analyze customer engagement data to optimize communication strategies.
  • Assist with development of internal communications related to branch updates and news.
  • Ensure all marketing materials maintain brand consistency and comply with regulatory requirements.
  • Conduct competitor analysis to identify trends and opportunities for improvement.
  • Manage customer feedback channels such as Google reviews and collaborate with internal teams to enhance customer experience.
  • Coordinate paid advertising efforts, including digital and traditional media, to maximize local reach and engagement.
  • Implement and optimize SEO strategies to improve branch visibility in search engine results.
  • Track and report on the performance of paid ads and SEO initiatives, making data-driven adjustments as needed.
  • Other duties may be assigned.

The qualifications listed below are representative of the elements required to perform the job successfully, however in some cases, an equivalent combination of Education, Training, Certifications and Experience may meet the job qualifications.

Education, Training, Certifications:

  • High school Diploma, or equivalent, required.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field, strongly preferred.

Experience, Knowledge, Skill Requirements:

  • 3-5 years of experience in marketing, customer communications, or a related role, strongly preferred.
  • Strong writing and content creation skills with an ability to craft compelling customer messages.
  • Knowledge of SEO, paid media, and digital marketing best practices, preferred.
  • Excellent organizational and project management skills.
  • Strong analytical skills with the ability to measure and optimize marketing performance, preferred.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • 3-5 years of B2B and B2C experience, strongly preferred.

Communication Skills:

  • Must have the ability to effectively read, write and communicate in English with employees and customers.

Systems and Software Skills:

  • Experience with WordPress or other website content management systems.
  • Experience with Salesforce Pardot/Salesforce Account Engagement.
  • Familiarity with design tools such as Canva or Adobe Creative Suite, preferred.
  • Experience with email marketing platforms, social media management, and CRM tools.

Other Qualifications:

  • Valid driver’s license with acceptable driving record required.
  • Must be able to comply with SFPH’s Drug and Alcohol policy and Background screening requirements, which may also include customer specific requirements based on contractual agreement.
  • Occasional travel required, up to 10%.

Benefits:

Summit Companies offers extensive training opportunities, career advancement, competitive pay, bonus opportunities, along with an industry leading and affordable benefits package for eligible employees. Our benefits package includes:

  • Paid Vacation and Holidays
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Plan with Company Match
  • Flexible Spending Accounts
  • Long-Term Disability – Employer Paid
  • Short-Term Disability – Employer Paid
  • Additional Voluntary Ancillary Benefits such as Accident and Hospital Indemnity
  • Life Insurance for Team Members and Dependents
  • Employee Assistance Program

  • Employee Referral Program


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