Marketing Specialist, LT Foundation

Life Time

Established with a vision to change lives.

Life Time was founded in 1992 by Chief Executive Officer, Chairman and President Bahram Akradi, with its first location in Brooklyn Park, Minn. The company opened its first 65,000-square-foot club in Eagan, Minn. in 1994. Life Time remains committed to championing a healthy and happy life for its members through a portfolio of unparalleled athletic lifestyle resorts that go beyond fitness to encompass the entire spectrum of daily life for individuals, couples and families of all ages.

Position Details

Marketing Specialist, LT Foundation
Twin Cities Metro
Chanhassen, MN

The Life Time Foundation Marketing Specialist will oversee all areas of marketing, communications and community management, including the development of strategic and expert content that will increase our visibility, awareness, and engagement with our communities, along with messaging and brand voice development, and the creation of assets that align with our mission and nutrition philosophy.

The Foundation Marketing Specialist will communicate with multiple key stakeholder audiences, including Team Members, Members, Advocates, school partner school district communities, community officials and the general public about who we are, what we do and why this work is critical to the health of children, our communities and our future. Through the development of multi-channel content, the Foundation Marketing Specialist also will help educate our audiences on the importance of eliminating 7 harmful ingredients from food they prepare and consume, along with how to advocate for and support our mission with a sense of urgency.

Job Duties and Responsibilities:

  • Plans, creates and manages the Life Time Foundation marketing, communications and social media strategy and calendar 
  • Develops or sources content for social media posts on our Facebook, Instagram, and internal communications channels (infographics, facts, images, video, recipes, etc.) 
  • Manages all internal agency projects (print, digital, video, and logo assets) from creative brief through delivery 
  • Oversees marketing, communications and paid social media budget 
  • Designs and maintains a portfolio of informational presentations to use for meetings and events 
  • Manages and grows the Life Time Foundation Advocacy program: The Good Food Fight 
  • Develops relationships with social media influencers, leveraging relationships to increase our brand awareness 
  • Serves as community engagement manager and grow audience sizes in each targeted communication channel 
  • Writes and designs quarterly school newsletters to be distributed to all of school partners and advocates 
  • Sources and promotes simple, Harmful-7-free, and kid-friendly recipes for social media, our website, newsletters, articles, etc. 
  • Serves as a spokesperson for the Foundation at public events nationally, as required 
  • Manages and updates the Life Time Foundation, Heroes for Health and Good Food Fight websites 
  • Utilizes digital marketing strategies to create comprehensive fundraising campaigns (e.g. Giving Tuesday) 
  • Provides monthly analytics and process improvement strategy to increase reach and impact, as well as year-end report or Infographic and quarterly reports to our Board of Directors and corporate leadership 
  • Supports all other marketing projects, strategy, writing and other program or fundraising initiatives as assigned

Position Requirements:

  • Bachelor's Degree in a related field 
  • 5 to 10 years of related work experience 
  • Excellent written, oral communication, presentation and project management skills 
  • Strong time management and organizational skills 
  • Ability to work independently 
  • Strong team player 
  • Ability to juggle multiple projects and execute within defined timelines and budgets 
  • Entrepreneurial, high-performance mind-set with ability to take initiative and connect resources as necessary and appropriate 
  • Excellent customer service skills 
  • Ability to handle and resolve client conflicts in a professional, tactful manner 
  • Ability to build strong relationships with members and team members 
  • Ability to operate a personal computer 
  • Experience with Word, Excel, Outlook, PowerPoint 
  • Knowledge of standard office procedures and computer software, including experience with Project Management Tools 
  • Ability to define problems, collect and analyze data, establish facts, draw valid conclusions and recommend solutions 
  • Effective project management, relationship management, approval management and project prioritization skills 
  • A strong work ethic, and relentless commitment to quality and efficiency 
  • Extreme attention to detail and commitment to high quality deliverables 
  • Keeps current on new technologies

Preferred Requirements:

  • Experience in dietetics or nutrition science field 
  • School nutrition programs knowledge and a personal interest in food system reform and the Life Time Foundation mission and advocacy 
  • 5 years of non-profit marketing and social media/communications experience required, specifically with content development and writing in the areas of health and family nutrition

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