Marketing Specialist - Remote

The Marketing Specialist is responsible for the support and project management of internally and externally-focused Business Development, Sales and Product marketing initiatives. This position works on moderately complex initiatives for key audiences, including writing tactical materials.

Responsibilities:

• Collaborate with cross-functional business partners and stakeholders to coordinate marketing initiatives for key audiences (Blue Cross Blue Shield (BCBS) 
• Plans, prospects, employer groups, physicians, pharmacists, members, etc.)
• Influence development and execution of initiatives to ensure on time, on budget deliverables that meet tactical objectives; tactics include sell sheets, sales briefs, presentations, sales tool kits, web content, conference presentations, member letters, direct mail, emails, text messages, etc. 
• Participate in the development of strategic marketing plans, including objectives and tactics 
• Review creative execution to ensure output adheres to Prime and client brand guidelines, and that strategic direction is on target 
• Write and proof sales and marketing copy to targeted audiences via various tactics 
• May coordinate Marketing efforts related to product materials and campaigns, business development and sales (including Request for Proposal) 
• Other duties as assigned

Minimum Qualifications:

• Bachelor’s degree in marketing, communications or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required 
• 2 years of work experience in related marketing roles, including business development support, product marketing and/or marketing project coordination/management 
• Must be eligible to work in the United States without need for work visa or residency sponsorship

Additional Qualifications:

• Excellent written and verbal communication skills 
• Strong attention to detail and process 
• Demonstrated ability to meet tight deadlines and balance multiple projects at one time 
• Ability to work in a team environment as well as independently 
• Strong proficiency in Microsoft Word, Power Point and Excel

Preferred Qualifications:

• Project management experience 
• Experience in the health insurance or Pharmacy Benefit Management (PBM) industry

Minimum Physical Job Requirements:

• Constantly required to sit, use hands to handle or feel, talk and hear 
• Frequently required to reach with hands and arms 
• Occasionally required to stand, walk and stoop, kneel, and crouch 
• Occasionally required to lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds 
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus

Reporting Structure:

• Reports to a Sr Professional or Manager in the Marketing department

To review our Benefits, Incentives and Additional Compensation, visit our Benefits Page and click on the "Benefits at a glance" button for more detail.