Marketing Specialist

Bear Country, Inc.

Company Details:

At Bear Country, Inc., our goal is to go above and beyond expectations of our guests and teammates. We give 100% effort and we love what we do and want all of our teammates and staff to feel and experience that! When a guest chooses our resort, they are choosing activities, entertainment, and to make memories. We’re looking for someone who is ready to be a part of our guest’s experience. The unique commitment to this position is that every day can bring something new and we enjoy finding ways to make each employee shine!

Bear Country, Inc. owns Jellystone Park™ in Caledonia Camp-Resort and its sister property, Bear Paw Beach & Adventure Island and The Ember Lodge event venue. If you are someone who is dedicated to enjoy every day to the fullest and to help those around you to do so, we encourage you to explore careers with us.,

Position Details

Marketing Specialist
Southeast Wisconsin
Caledonia, WI

Looking for a creative self-starter to join our team and support the Marketing Manager in our marketing efforts to grow each of our businesses. This is a unique opportunity to directly affect the social media & digital marketing efforts of our businesses, including: Jellystone Park™ in Caledonia, Bear Paw Beach & Adventure Island, The Ember Lodge events venue, and Christmas Carnival of Lights. You will also promote and gather content during other annual events.

Job Details:

  • Understand our individual brands and create successful campaigns that are consistent across all marketing channels
  • Build and execute social media strategy through competitive and audience research
  • Create, edit & share daily content that builds meaningful connections and encourages community members to engage 
  • Moderate all content and respond to customer feedback
  • Continuously improve our social media channels by analyzing the appropriate social data/metrics, insights and best practices
  • Capture videos and photos to use on our websites, social media platforms and in other marketing materials. This will include weekend availability to gather the most intriguing content.
  • Gain knowledge in our website and do quarterly evaluations of what we can change as well as look at the ADA compliance component of our website
  • Stay up to date on digital and social marketing trends


  • Excellent writing, editing, presentation and communication skills
  • Experience executing paid social media campaigns
  • Experience monitoring a company’s social media platforms
  • Knowledge of online marketing and good understanding of major marketing channels
  • Must be able to juggle multiple projects at the same time
  • A bachelor's/associate degree in marketing or related field
  • 1-2 years experience in a marketing or related position
  • Experience with the following programs: Canva, Photoshop, iMovie, Google docs/Drive, Facebook, Instagram, Gmail, TikTok, Centeredge, CampSpot, Squarespace, Wix

Work Schedule:

Work schedule would include flexibility for both weekday and weekend work. In the summer, at least one weekend day would be required to capture video and photos or do live videos. This would be typical during our busy season which lasts May through Mid-October. Off season work would include more weekdays other than during our Christmas Light Show (December).

Compensation & Benefits: Healthcare, Dental, Vision, 401K with match, paid time off, competitive compensation.

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