Marketing Specialist

Position Overview:

The Marketing Specialist works across the organization to market our fee-based programs and rental business by researching, developing, and analyzing consumer-facing marketing/communication efforts to meet revenue goals. Another key function of this role is to lead storytelling on our blog and social media channels, connecting our audience with the unique experiences of Camp Fire participants in order to further our mission. This position works alongside the Marketing Manager on campaigns, digital and print materials, advertising/PR, and social media.

We’re looking for someone who is:

• An enthusiastic communicator. You enjoy reaching out to program participants, advertisers, and potential partners to build awareness and engage new people in Camp Fire through our fee-based programs and rentals. 
• A strong writer with a passion for connecting with all types of people. You put people at ease and are able gather their stories and share them through mission-based blogs and social media posts. 
• Curious and creative. We are a learning organization, eager to try new ideas. You thrive on testing previously held beliefs and developing new strategies. 
• Organized and driven. We have many exciting projects moving forward at once. You are a strong and trusted team member. 
• Interested in youth development, and environmental education and justice.

Primary Responsibilities:

Marketing & Communications:

• Support implementation of communications plan and editorial calendar to drive new business for our rental business and fee-based programs. 
• Visit in-person programming and events to collect content including photos, videos, interviews, and quotes from participants. 
• Use collected content to create engaging, mission-based blog stories and social media posts.
• Create and lead social media strategy to support growth of rental business and fee-based programs. This includes developing content (organic and paid) and working with Marketing Manager to build this strategy into the overall social media plan. 
• Analyze social media engagement, report on web traffic from all digital channels and its effectiveness; and provide recommendations to improve. 
• Update website (WordPress), including building and supporting SEO strategies. 
• Collaborate with Marketing Manager to write and send marketing e-mails related to fee-based programs and rental business. 
• Collaborate with Marketing Manager to develop marketing materials to promote Camp Fire’s programs and rentals and increase overall awareness of our organization. 
• Collaborate with Marketing Manager on story design and layout for all web blogs. 

Advertising & PR:

• Collaborate with marketing team to develop and implement marketing and advertising plan to grow rental revenue and increase program participation within defined budget. 
• Write and edit presentations and articles. 
• Connect with advertisers (newspapers, online publications, etc.) to submit ads for fee-based programs and rentals. 
• Research new opportunities for rental marketing exposure and visibility (i.e. trade shows, local events, new publications). 
• Support PR strategy with Director of Communications.

Special Events:

• Support planning and marketing of community & fundraising events.

Minimum qualifications:

• 2-3 years of marketing/communications experience

Additional skills and qualifications:

• Excellent journalistic and relationship-building skills, both on- and offline 
• Knowledge of current trends and techniques in storytelling, social media, public relations, and advertising 
• Demonstrated creative ability regarding writing, social media, advertising, and editing 
• An eye for design and a commitment to maintaining brand consistency 
• Professional and highly motivated - able to thrive in a fast-paced, remote work environment, while maintaining quality and accuracy 
• Experience with Microsoft Office (Word, Excel, Outlook, and PowerPoint) 
• Experience with social media (Facebook, Instagram, LinkedIn, Twitter, TikTok) 
• Experience with WordPress and Canva preferred, Adobe Creative Suite/graphic design and photography skills a plus 
• Ability to work occasional evenings and weekends as necessary

Salary and Benefits:

$38,000-41,600 based on experience. Eligible for health benefits at part-time rate, as well as a 3% retirement contribution and sabbatical policy.

Location:

Remote (home) office, with accessible transportation to attend in-person as needed (averaging 4-5 times/month) across the Twin Cities metro and our property, Tanadoona (3300 Tanadoona Drive, Excelsior, MN 55331).