Marketing Specialist

Credit Union National Association (CUNA)

We're Credit Union National Association, or CUNA. We stand for America's credit unions and fiercely advocate for all of them. We help build careers and professional networks. We champion the credit union story at every turn and help credit unions better serve their 120+ million members.

Position Details

Marketing Specialist
Southwest Wisconsin
Madison, WI

The Marketing Specialist will play an integral part in the development and execution of effective marketing strategies, assist with project development & analyze the effectiveness of each project, and generate lists for target markets. This is an exciting opportunity to join a dynamic team!

  • Coordinate and implement communications, marketing, and advertising plans for internal, league, credit union and member customers that will support established strategic goals.
  • Participate in identifying needs, objectives, and target audiences with product managers and communications managers.
  • Direct messaging approach for strategic marketing initiatives, working with a copywriter to ensure adherence to brand standards and product value proposition while appropriately addressing the needs and pain points of targets using personas.
  • Coordinate and implement design, production, and distribution of marketing materials for a variety of projects; including planning one’s own workload to achieve and ensure the project is completed on time and within budget.
  • Provide direction on projects, ensure quality and accuracy of marketing activities with internal and external resources.
  • Develop, implement, and use effectiveness measures and analysis to capture and record results from each marketing initiative.
  • Develop, implement, and monitor marketing quality control procedures and standards used in the creation and distribution of CUNA's marketing initiatives.
  • Create lists for target markets for email and other direct marketing channels.
  • Primary point of contact between the marketing team and designated department, division, or product set. Responsible for monitoring and communicating about marketing projects and related plans.
  • Bachelor's Degree required in Marketing, Communications, Business, or Public Relations.
  • Minimum of 1-3 years’ experience in related role. Prior experience in a marketing department or advertising agency as an assistant account executive, or account coordinator a plus.
  • Ability to establish and manage timelines, along with overall project management experience, would be considered advantageous.
  • Ability to handle multiple projects in a fast paced and tight timeline driven department required.
  • Understanding of budget, financial concepts and project management helpful.
  • Strong Microsoft Office, attention to detail, and follow-through required, experience with project management tools a plus

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