Marketing Specialist

Credit Union National Association is excited to announce an opening for a Marketing Specialist. The Marketing Specialist will play an integral part in the development and execution of effective marketing strategies, assist with project development & analyze the effectiveness of each project, and generate lists for target markets.

• Coordinate and implement communications, marketing, and advertising plans for internal, league, credit union and member customers that will support established strategic goals. 
• Participate in identifying needs, objectives, and target audiences with product managers and communications managers. 
• Coordinate and implement the design, production, and distribution of materials for all marketing projects; including planning one’s own workload to achieve and ensure the project is completed on time and within budget. 
• Provide direction on projects, ensure the quality and accuracy of marketing activities internal project teams and stakeholders. 
• Develop, implement, and use effectiveness measures and analysis to capture and record results from each marketing initiative. 
• Analyze projects and recommend promotional solutions to product managers for communication projects that are standalone (not part of a larger, strategic campaign.) 
• Develop, implement, and monitor marketing quality control procedures and standards used in the creation and distribution of CUNA's marketing initiatives. 
• Generate lists for target markets based on criteria provided using a variety of sources. 
• Guide messaging and copy development for adherence to marketing strategies.

The successful candidate's qualifications will include the following:

• Bachelor's Degree in Marketing, Communications, Business, or Public Relations required. 
• Minimum of 1-3 years’ experience in a related role. Prior experience in a marketing department or advertising agency as an assistant account executive, or account coordinator a plus. 
• Ability to establish and manage timelines, along with overall project management experience, would be considered advantageous. 
• Ability to handle multiple projects in a fast-paced and tight timeline driven department required. 
• Understanding of budget, financial concepts, and project management are helpful.

Internal job grade: KN