Marketing Specialist


Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

Position Details

Marketing Specialist
Southeast Wisconsin
Madison, WI

Credit Union National Association is excited to announce an opening for a Marketing Specialist. The Marketing Specialist will play an integral part in the development and execution of effective marketing strategies, assist with project development & analyze the effectiveness of each project, and generate lists for target markets.

  • Coordinate and implement communications, marketing, and advertising plans for internal, league, credit union and member customers that will support established strategic goals. 
  • Participate in identifying needs, objectives, and target audiences with product managers and communications managers. 
  • Coordinate and implement the design, production, and distribution of materials for all marketing projects; including planning one’s own workload to achieve and ensure the project is completed on time and within budget. 
  • Provide direction on projects, ensure the quality and accuracy of marketing activities internal project teams and stakeholders. 
  • Develop, implement, and use effectiveness measures and analysis to capture and record results from each marketing initiative. 
  • Analyze projects and recommend promotional solutions to product managers for communication projects that are standalone (not part of a larger, strategic campaign.) 
  • Develop, implement, and monitor marketing quality control procedures and standards used in the creation and distribution of CUNA's marketing initiatives. 
  • Generate lists for target markets based on criteria provided using a variety of sources. 
  • Guide messaging and copy development for adherence to marketing strategies.

The successful candidate's qualifications will include the following:

  • Bachelor's Degree in Marketing, Communications, Business, or Public Relations required. 
  • Minimum of 1-3 years’ experience in a related role. Prior experience in a marketing department or advertising agency as an assistant account executive, or account coordinator a plus. 
  • Ability to establish and manage timelines, along with overall project management experience, would be considered advantageous. 
  • Ability to handle multiple projects in a fast-paced and tight timeline driven department required. 
  • Understanding of budget, financial concepts, and project management are helpful.

Internal job grade: KN

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