Marketing Specialist

The Marketing Specialist will help drive/support key marketing initiatives across a dynamic, multi-channel B2C and B2B educational business. Activities will span brand building and awareness generation, project management, operational execution, and sales effectiveness. The person in this role will gain broad marketing experience while building a strong foundation for a high-growth, marketing career. They will also gain exposure to working in ‘start-up’ business environment fueled by market-driven innovation and agile processes. Each day will bring new challenges and opportunities, demanding a flexible work approach and a disciplined mindset for making tradeoffs based on shifting priorities. A purposeful, mission-driven culture serves as the basis for inspiring individual Initiative, guiding teamwork, and ensuring mutual accountability. The ideal candidate desires to make a difference, derives energy from being part of the action, and enjoys solving for ways to gain better results.

Essential Duties and Responsibilities:

• Manage operational systems and processes central to delivering marketing services to internal and external partners, including but not limited to inventory, ordering sites, and project management tools 
• Assist in the development and management of social media campaigns, website features, and brand building initiatives 
• Gather, assemble, and help develop content for emails, social media, newsletters, and sales materials 
• Conduct market research, competitive benchmarking, and prospect reconnaissance to inform the B2B sales go-to-market strategy 
• Partner with the B2B business development team on prospect targeting and lead cultivation activities, ranging from conference/event coordination to client presentation support and sales follow up 
• Identify gaps and opportunities in the end-to-end customer experience to enhance customer conversion and retention rates 
• Serve as liaison for campus communications through informal and formal channels (e.g., request intake and status, push screen communications, and more) 
• Perform other duties as assigned

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Communications or related field 
• 3+ years in a marketing, advertising, or a PR capacity 
• Experience supporting sales teams and processes 
• Experience using basic digital marketing platforms from social media to email 
• Familiarity with and the ability to function in a matrixed organization 
• Ability and willingness to occasionally travel (up to 20%) as deemed safe by the CDC or other regulatory bodies

Preferred Qualifications:

• Start-up and/or marketing agency work experience 
• Desire and ability to work in a hybrid, work-from home and office-based model

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

At ECMC Group, we don’t just talk about valuing our employees; we back it up by providing a comprehensive, competitive Total Rewards package:

• Health & wellness benefits - Variety of medical, dental, and vision insurance plans to meet diverse needs, with a generous employer subsidy. Company paid life & disability insurance, pre-tax flexible spending accounts and robust wellness programs including access to on-site gym and free group fitness classes.
• Financial benefits - Generous 401(k) plan with a company match up to 6%, paid time off starting at 20 days/year and commuter subsidy which covers the full cost of a Metropass.
• Education assistance - Tuition reimbursement up to $5,250/year for approved programs.