Marketing Specialist

Girl Scouts of WI Badgerland Council

Who We Are? 

We’re 2.7 million strong—1.9 million girls and 800,000 adult volunteers who believe girls can change the world. It began over 100 years ago with one woman, Girl Scouts’ founder Juliette Gordon “Daisy” Low, who believed in the power of every girl. She organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we've made her vision a reality, helping girls discover their strengths, passions, and talents.

Today, as yesterday, we continue the Girl Scout mission of building girls of courage, confidence, and character who make the world a better place. We’re the preeminent leadership development organization for girls. And with programs for girls from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something amazing.

Our Mission:

Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

Position Details

Marketing Specialist
Southwest Wisconsin
Madison, WI

We are seeking a creative marketer to play a significant role in growing the Girl Scout Movement. The ideal candidate is a self-starter with a flair for writing across channels including social. This person is a talented storyteller using words, videos, and photos. A Girl Scout marketer is excited to generate ideas then bring them to life. This role does it all including on-site photo/video shoots, social media management, patch design, public relations, and even some event planning. If you are seeking a position that will challenge you while gaining incredible MarCom skills AND the opportunity to change a girl’s life…then we’re eager to meet you. Experience in video production and graphic design desired. Full-time position, based in Madison.


  • Collaborate with across teams to identify messaging needs and timelines.
  • Develop targeted, audience-specific messages and branding for communications and marketing campaigns.
  • Deploy, track and analyze social marketing strategy
  • Ensure communications reflect the organization’s strategic vision and are on-brand
  • Maintain website
  • Shoot and edit video
  • Help design and develop publications including the annual Summer Camp book.

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Excellent communication skills; clear and effective written and verbal communicator. 
  • Exceptional writing skills: ability to create exciting, creative and compelling content. 
  • Excellent graphic design skills with the ability to blends words and visuals while staying on brand tone. 
  • Must be able to craft messages for different audiences while maintaining brand integrity. 
  • Knowledge of Adobe Creative Suite is a plus but not required. 
  • Video editing competency. 
  • Attentive to details. 
  • Manage multiple priorities and deadlines effectively. 
  • Deadline driven. 
  • Available to occasionally work irregular hours, including some evenings and weekends. 
  • Capable of lifting 25 pounds. 
  • Work with individuals from diverse racial, cultural, religious, and socio-economical backgrounds in a professional manner. 
  • Be (or become) a registered member of Girl Scouts of the USA.

Core competencies and areas of expertise:

Self-management and Confidence – An initiative-taker who can work independently with minimal oversight; continually reassessing own skills and identifying areas for improvement; adaptable, organized, and attentive to detail.

Active Listening - Skillfully uses active listening techniques to create dialogue and build relationships with potential new members, volunteers, staff, and communities.

Conflict Management – ability to anticipate, prevent, and resolve conflicts while maintaining productive working relationships (for example, with customers, vendors, or coworkers); distinguishes between disruptive conflict and constructive differences; identifies common interests to resolve differences

Judgment and Decision-Making - recognizes when immediate action is required and when sufficient information has been obtained to make a decision; supports decisions or recommendations with data and/or reasoning; defines and implements solutions to problems.

Interpersonal Relations - Establishes rapport at all organizational levels; respectful, considerate, and responsive to the feelings and capabilities of others; has demonstrated ability to work with a wide range of sensitive and confidential issues. Expert at conflict management and resolution.

Education or Experience:

  • Bachelor degree or Associates Degree in communications, writing, marketing, public relations, advertising or related field desired 
  • Equivalent of education and experience will be considered. 
  • Prior social media and/or marketing experience

Competitive salary range $18-$22 per hour based on experience. 

Full benefits package including medical, dental, 403b investment, FSA, Life and AD&D, LTD, STD, Holiday, Sick, and Paid Time Off benefits.

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