Marketing Specialist


The International Foundation of Employee Benefit Plans is North America’s largest membership organization for those who work with employee benefit plans. The Foundation’s employees make a HUGE impact on the livelihoods of millions of workers across the U.S. and Canada because of the work we do in providing education and research to the benefits community. Employees enjoy an outstanding benefits package, unique employee perks, creative and caring co-workers—all within a family-friendly workplace. Speaking of workplaces, the Foundation is tucked into a 15-acre wooded slice of nature in the heart of Brookfield. We’re small enough for you to have ongoing, meaningful impact on the organization but big enough to make international news. Visit us at or connect with us on the socials.

Position Details

Marketing Specialist
Southeast Wisconsin
Brookfield, WI

Position Details:

Title: Marketing Specialist

Type - Job Class: Full-time

Date: 7/8/21

Region: Southeast Wisconsin

City, State: Brookfield, WI

Position Summary:

The International Foundation of Employee Benefit Plans is searching for a Marketing Specialist who can develop and implement fresh content across various digital and print platforms. We’re looking for someone who loves a good data dive and implementing process improvement but also can create compelling copy.

What You Would Actually Be Doing:

Every day will probably be a bit different, so if you like that keep reading! This position will:

  • Lead the tactical marketing execution of assigned programs by planning and managing promotional campaigns. Included are: media planning, campaign/project management, behavioral-based marketing management, copy writing, email marketing, webpage management, social media and oversight of graphic design and the creative process.
  • Collect and analyze relevant membership and market data, competitive practices, industry trends and growth opportunities. Research and identify new potential customers and reengagement strategies for continued growth.
  • Work closely with cross-functional teams to execute a fully integrated multi-channel marketing approach to set up campaign workflows, segmentation, lead nurturing and drip campaigns to support the organization’s overall goals and objectives.
  • Track and analyze ROI and KPIs of marketing programs and campaigns and make recommendations for improvement while using both on-line and off-line data to identify trends and provide actionable recommendations for marketing campaign improvements and workflow developments.
  • Support the marketing initiatives by utilizing the Foundation’s email service provider with creative and cleanly built email communications. Leverage the Foundation’s customer database to target communications effectively and manage a product’s marketing communication campaigns as assigned.
  • Provide support in the development of the marketing operations strategy to create scalable processes utilizing Microsoft Dynamics and/or other third-party platforms to improve product/marketing campaign setup, tracking and data analytics.

Your Background:

  • A bachelor's degree in Marketing or related degree with at least three years of successful marketing communications, advertising, copywriting or public relations experience. 
  • Excellent verbal and writing skills 
  • Knowledge of direct marketing terminology and concepts 
  • Strong Microsoft Office skills 
  • Understanding of an integrated data base programs such as CRM 
  • Successful in direct marketing, email marketing, online marketing, and digital/interactive media 
  • Comfortable working with data analytics and web content management 
  • Familiarity with online communications including search engine optimization

In addition, it is essential that the individual be a team player able to multi-task while working in a diverse business environment. The successful individual will be detail orientated, self-motivated, a good communicator, with good organizational skills, creative and possess team collaborative skills.

The individual must be able to travel (approximately 10%) and be able to work in a normal office environment.

Our incredible benefits package includes a comprehensive medical plan, vision plan, dental plan, long term disability, short term disability, paid vacation, sick and 13 paid holidays. Our retirement plan includes a defined benefit plan AND a non-elective company contribution AND a matched 401(k) plan. Unique organizational perks include on-site fitness center with yoga and strength training classes, mindfulness sessions, a bocce league, softball team, and even a cribbage club to name a few!

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