Marketing Specialist

Position Objective:

Applying an agency model approach, strategically collaborate with internal teams to create and then lead the implementation and coordination of marketing initiatives for Foundation educational programs, products, and services. This position will specialize in creative copywriting while playing a critical role in communicating the Foundation brand, mission, and services to targeted audiences.

Essential Duties and Responsibilities:

Includes the following, other duties may be assigned.

Lead the tactical marketing execution of assigned programs and services by planning and managing promotional campaigns. Included are media planning, campaign/project management, behavioral-based marketing management, copy writing, email marketing, webpage management, social media and oversight of graphic design and the creative process.

Work closely with cross-functional teams to execute a fully integrated multi-channel marketing approach to set up campaign workflows, segmentation, lead nurturing and drip campaigns to support the organization’s overall goals and objectives.

Support product positioning and creative copy development. In collaboration with the communications team, help ensure the quality, accuracy and consistency of promotional messaging to freshen and strengthen the Foundation brand as a leader in professional development education.

Perform prospecting efforts to grow the Foundation’s database through both customer intelligence platforms and grassroot efforts. Research and identify new potential customers and reengagement strategies for continued growth and conversion of these leads into members.

Utilizing the Foundation’s email service provider, support the marketing initiatives with creative and cleanly built email communications. Leverage the Foundation’s customer database to target communications effectively and manage a product’s marketing communication campaigns as assigned.

Track and analyze ROI and KPIs of marketing programs and campaigns and make recommendations for improvement while using both on-line and off-line data to identify trends and provide actionable recommendations for marketing campaign improvements and workflow developments.

Support the broader business development team in market research, data analysis, identifying growth opportunities, member engagement initiatives, tradeshow/event participation and fostering relationships with key industry stakeholders and influencers.

Supervisory Responsibilities: None.

Requirements Education/ Experience:

This position requires a four-year degree in Marketing or a related field with at least three years of successful marketing communications, advertising, copywriting or public relations experience (agency experience a plus). Marketing writing experience is required with demonstrated proficiency in all types of marketing communications. Must know the terminology concepts of direct marketing and have an excellent command of current office software. This individual must understand integrated data base programs such as CRM. Knowledge of other analytical tools is a plus. The successful candidate will possess a demonstrated understanding of direct marketing, email marketing, online marketing and digital/interactive media. Knowledge of employee benefits is a plus.

Qualifications:

In addition, it is essential that the individual be a team player able to multi-task while working in a diverse business environment. The successful individual will be self-motivated, an excellent communicator (both oral and written), with good organizational skills, creative and possess team leadership skills. Strong computer literacy with a strong background in Word, Excel and database marketing is required.

The individual must be able to work in a hybrid environment (60/40: onsite/remote) and travel both domestically and internationally (approximately 10%). Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We offer a comprehensive benefits package.