Essential Duties and Responsibilities:
Includes the following, other duties may be assigned.
Lead the tactical marketing execution of assigned programs and services by planning and managing promotional campaigns. Included are media planning, campaign/project management, behavioral-based marketing management, copy writing, email marketing, webpage management, social media and oversight of graphic design and the creative process.
Work closely with cross-functional teams to execute a fully integrated multi-channel marketing approach to set up campaign workflows, segmentation, lead nurturing and drip campaigns to support the organization’s overall goals and objectives.
Support product positioning and creative copy development. In collaboration with the communications team, help ensure the quality, accuracy and consistency of promotional messaging to freshen and strengthen the Foundation brand as a leader in professional development education.
Perform prospecting efforts to grow the Foundation’s database through both customer intelligence platforms and grassroot efforts. Research and identify new potential customers and reengagement strategies for continued growth and conversion of these leads into members.
Utilizing the Foundation’s email service provider, support the marketing initiatives with creative and cleanly built email communications. Leverage the Foundation’s customer database to target communications effectively and manage a product’s marketing communication campaigns as assigned.
Track and analyze ROI and KPIs of marketing programs and campaigns and make recommendations for improvement while using both on-line and off-line data to identify trends and provide actionable recommendations for marketing campaign improvements and workflow developments.
Support the broader business development team in market research, data analysis, identifying growth opportunities, member engagement initiatives, tradeshow/event participation and fostering relationships with key industry stakeholders and influencers.
Supervisory Responsibilities: None.