Marketing Specialist

JX Enterprises

We Are JX:

JX is a family-owned, locally-operated group of 24 full-service truck dealerships and support services. JX Truck Center, JX Financial, Alltrux Capital, JX Rental, JX Leasing, JX Graphics, and Alltrux Truck & Trailer Parts are all subsidiaries. At JX, we pride ourselves in our ability to help customers by providing transportation solutions to fit their long- and short-term goals. Our family of dealerships is equipped with knowledgeable staff and the necessary tools to service and maintain a single truck or a thousand. JX was founded in 1970 and is headquartered in Hartland, Wisconsin, proudly representing the Peterbilt, Volvo, Hino & Kalmar Ottawa brands.

Position Details

Marketing Specialist
Southeast Wisconsin
Hartland, WI

The Marketing Specialist, under the direction of the Marketing Manager, will be responsible for completing assigned tasks that contribute to the success of the marketing department.

Essential Duties and Responsibilities:

  • Develops print media such as fliers, brochures, pamphlets, direct mail, newsletters. 
  • Builds, executes and optimizes acquisition and retention email campaigns, creates marketing automation plans, develops email templates. 
  • Supports digital advertising initiatives, including website content, social media and various other advertising execution. 
  • Manages branded giveaway materials and company-wide apparel. 
  • Develops targeted campaigns across all business segments in collaboration with key partners across multiple departments. 
  • Coordinates trade show scheduling, contracts and sponsorships. 
  • Manages directories, association memberships and trade publications ads. 
  • Develops and maintains a brand identity guide to ensure brand standards are followed for all internal and external materials as well as all 24 JX Truck Center facilities. 
  • Assists with various event planning, coordination and execution throughout the organization.
  • Works with the Adobe Creative Suite to create all marketing collateral. 
  • Stays current on emerging graphic technologies and marketing design trends. 
  • Other duties as assigned

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Minimum Qualifications:

  • Degree in Marketing/Communications preferred. 
  • Proficient with Adobe Creative suite including InDesign, Illustrator & Photoshop required. 
  • Demonstrated portfolio showing graphic design skills and creative design for print may be requested. 
  • Photography & Videography experience beneficial. 
  • Ability to multitask, prioritize and effectively manage time in order to meet deadlines. 
  • Strong communication skills both written and verbal with strong interpersonal skills. 
  • Detail oriented and the ability to follow-up on tasks. 
  • Ability to work in a fast-paced, collaborative environment. 
  • Self-Starter, team player, yet able to work independently. 
  • Basic experience with Google Apps required. 
  • Knowledge in social media tools and techniques preferred. 
  • Ability to travel when necessary. 
  • Valid Driver’s license required. 
  • Technology/Equipment: Strong computer skills

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