Marketing Specialist

Kalmbach Media Co.

Kalmbach Media produces high-quality consumer magazines, books, and websites covering hobby, special-interest, and leisure-time subjects. Kalmbach sponsors consumer shows, underwrites public television programming in its fields of interest, and enhances customers' enjoyment with consumer initiatives and reference materials. Kalmbach's goal is to be a leader in each of the fields we serve. 

A Great Place to Work

Kalmbach is customer-focused and recognized for treating its customers and employees like VIPs. We believe that everyone we deal with deserves the very finest service, and we make sure that includes our co-workers. It's our way of keeping the small-company "feel" to our ever-growing operation. Kalmbach Media is located in Waukesha, a beautiful western suburb of Milwaukee, Wisconsin. Kalmbach employs about 100 employees in all areas of publishing, from writing and editing to distribution and accounting. We're proud to be one of the most successful hobby and leisure-time publishers in the Midwest, producing Astronomy, Classic Trains, Classic Toy Trains, Discover, Fine Scale Modeler, Garden Railways, Model Railroader, and Trains. Kalmbach offers an excellent benefits package and values work-life balance.

Position Details

Marketing Specialist
Southeast Wisconsin
Waukesha, WI

Kalmbach Media, an industry leader in entertaining, informing, and inspiring enthusiasts across several markets, is seeking a dynamic, digital savvy marketer to support acquisition efforts for our subscription brands. The New Business Marketing Specialist will plan, develop, and execute a broad range of print and digital marketing campaigns aimed at growing audience and revenue. This individual will also play a supporting role in the company’s continued focus on digital growth through interactive marketing campaigns primarily focused on email, website, and social media.

Data is at the core of our strategy development and drives our business decisions. The New Business Marketing Specialist will collaborate with teammates on the Consumer Marketing Team to deliver smart, data-driven marketing campaigns, measure the effectiveness and adjust strategy based on meeting performance metrics and revenue goals.

Job Duties & Responsibilities:

  • Plan, implement, and analyze specific marketing plans through multiple sources including email campaigns, promotion on our branded content sites, social media, direct mail and more. 
  • Execute digital marketing promotions and testing, including working with internal and external teams on scheduling, creative development, order page setup, and response tracking. 
  • Plan, implement and maintain email and website promotions through our extensive in-house database and customer experience platform to strengthen performance and better target audiences. 
  • Plan and execute direct mail promotions and testing, including list planning and ordering, creative development, and working with outside vendors on component ordering, merge/purge, and lettershop/mailing. 
  • Work with internal customers and outside vendors on digital edition and subscription agency magazine sales and fulfillment, including communication of production schedules, pricing, and participation in sales and promotions.

Education & Experience:

  • BS degree in Marketing or related field. 
  • 1-2 years of relevant digital marketing experience. Publishing or media industry a plus. 
  • Strong organization, planning and implementation skills. 
  • Process-oriented, deadline driven, and strong aptitude for accuracy. 
  • Ability to work with cross-functional teams including design, email scheduling and deployment, editorial, and audience development.

We offer a hybrid work environment and excellent benefits!

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