Marketing Specialist

The Marketing Specialist will be responsible for the overall image of Midwest Refrigerated Services. This is a unique and exciting opportunity to lead brand marketing activities and managinge multiple marketing programs. The Marketing Specialist will be the expert on key marketing initiatives working across all divisions within the organization. This position will assist in the development, promotion and implementation of marketing programs, tools, and processes to increase sales for the company and boost employee engagement.

At Midwest Refrigerated Services, we are driven by our Midwest Values of:

• Modesty 
• Integrity 
• Dependability 
• Work Ethic 
• Efficiency 
• Safety 
• Trust

It is the expectation that all employees exemplify these values.

General Accountabilities include:

The Marketing Specialist will coordinate, develop, and implement marketing policies, programs, and strategies.

• Development and implementation of marketing programs, tools, and processes to increase sales for the company. 
• Development of a cohesive and coordinated company branding strategy that integrates various products and services. 
• Oversees the development, promotion and implementation of marketing programs and tools. 
• Manages the ongoing process of supporting corporate marketing and sales systems. Develops new marketing programs, tools and printed and online collateral as defined in marketing strategy. Maintains the ongoing process of supporting corporate marketing and sales systems. Development of new marketing programs, tools, and printed and online collateral as defined in the marketing strategy. 
• Monitors, measures, evaluates, and reports on marketing results on an ongoing basis. Establishes benchmarks, developing supporting reports, and communicating results. Provides reports to the executive team as needed. 
• Coordinates customer communication across business units and products. 
• Develop, implement, and oversee a company-customer relationship management strategy and system. 
• Stays up to date with ongoing industry research and trends. Oversees marketing research and applies marketing strategy as appropriate. 
• Maintains the company's online presence and content, including the company's website and social media accounts. 
• Assists in the development of an annual, long- and short-term marketing strategy and plans.
• Be the brand lead across all other marketing functions — both in brand strategy, promotion, and creation. Provide brand review for all marketing content and ensure it is in line with overall brand positioning and voice. 
• Oversees coordination of external agency partners on the development, design, and production of creative assets.

Skills Required:

• Excellent verbal and written communication skills. 
• Excellent interpersonal and customer service skills. 
• Excellent organizational skills and attention to detail. 
• Strong analytical and problem-solving skills. 
• Strong supervisory and leadership skills. 
• Ability to create, implement, and monitor budgets. 
• Thorough understanding of principles and methods used to promote, display, and sell products and services. 
• Proficient with customer relationship management software. 
• Proficient with Microsoft Office Suite or related software.

Prerequisites:

• Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred.
• Minimum 3 years of marketing experience in Warehousing, Logistics and Transportation.

Performance Measurements:

• New Customer Sales
• Employee Satisfaction Surveys

Company Benefits:

• Paid Time Off! 
• $500 Referral Program - Refer hard working employees, get paid up to $500 per referral 
• Medical, dental, and vision insurance available 1st of the month following 30 days 
• Company paid - life insurance and disability 
• Holiday pay 
• 401K with company match