Marketing Specialist

We’re looking for a Marketing Specialist — someone who can think strategically, execute flawlessly, and adapt quickly. This role will report directly to our VP of Marketing and will manage client campaigns, agency marketing efforts, and everything in between.

Campaign Management

• Create and manage paid media campaigns (Google Ads, Meta Ads) for NEWaukee and its clients.

• Develop strategy decks, gather campaign metrics, distill insights into key takeaways, and report campaign results clearly to clients.

• Communicate with external vendors to traffic campaign assets.

• Work closely with our in-house graphic designer and other team members for campaign assets needed, providing clear instructions.

• Build, write, and execute customer engagement campaigns (SMS, email) using platforms like Braze, Salesforce, Hubspot, Klaviyo or ActiveCampaign.

• Track project hours and budgets.

Media + Public Relations

• Build and manage relationships with media vendors and PR contacts for both earned and paid media opportunities.

• Manage creation and delivery of media assets as needed.

• Support agency PR efforts by helping us secure award nominations, podcast appearances, and speaking engagements.

• Represent NEWaukee in webinars, podcasts, and earned media opportunities, when appropriate.

Client + Internal Communication

• Prepare and present strategy updates to clients — strong public speaking skills and clear communication are key.

• Own documentation for projects: maintain visibility through decks, shared documents, and task tracking.

• Confidently make recommendations and decisions, always prepared to explain the "why" behind your approach.

Live Events

• Support at on-site client activations and events (some nights/weekends required, schedules shared in advance).

What You’ll Need:

• 3+ years of relevant marketing experience preferred.

• Hands-on experience managing paid media campaigns.

• PR/media relations experience. You know how to build relationships and deliver results.

• Experience with marketing automation and customer engagement platforms.

• Demonstrable experience with marketing data analytics and tools, such as GA4.

• Ability and excitement to work at dynamic live events (occasional nights/weekends).

• Must be based in the Milwaukee, WI area. (Hybrid role – office on Thursdays + client meetings/events).

Why Join Us?

• Real Growth Opportunities — team members have led and launched entirely new service areas based on their skills and passions.

• Culture of Positivity and Curiosity — we believe in "making new possible" and supporting each other along the way.

• Fast-Paced, High-Energy Environment — you’ll learn more here in months than many learn in years elsewhere.

This isn’t the right role for everyone — it’s fast, dynamic, and sometimes intense. But if you’re excited to stretch yourself, build your skills fast, and have fun doing it, we’d love to hear from you.

Benefits:

• Employer-Paid Health/Vision/Dental Insurance

• 401K with 4% Company Match (after 1 year)

• Unlimited PTO