Marketing Specialist

NORD Gear

NORD Gear Corporation, part of the NORD DRIVESYSTEMS Group, is an industry leader in designing and manufacturing geared motors, AC motors, industrial gear units, motor starters and frequency inverters for decentralized drive control. Represented by 35 subsidiaries with sales and service partners in more than 65 countries, Our Corporation ensures short delivery times and services close to you.

We provide customer-specific concepts and solutions for a wide range of applications in nearly every industry throughout the world. NORD Gear Corporation's product portfolio includes helical in-line, helical shaft-mount, helical-bevel, helical-worm and worm gear units with torques from 90 lb-in to 2,200,000 lb-in, readily available AC motors from 1/6 HP to 250 HP, variable frequency drives up to 250 HP, and mechanical variable speed drives.

With a dedicated team of engineers and reliable customer service groups, NORD Gear Corporation provides complete and efficient systems at a price/quality ratio unmatched in today’s competitive markets. We provide intelligent drive solutions that meet our customer’s specific purpose by working closely with them – from the selection process, to utilization of our online tools for product configuration, and ensuring that lead times are met.

Since 1965, We have consistently strived to improve and expand our products to meet the never-ending challenges in the power-transmission industry. With innovative drive solutions engineered for adaptability, and new technology aimed at improving product quality, reliability, and value. Here at NORD Gear Corporation we are truly your partner in motion wherever you are in the world.

https://www.nord.com/cms/us/home-us.jsp

Position Details

Marketing Specialist
Job
Full-time
3/23/2020
Southwest Wisconsin
Waunakee, WI

This position helps execute go-to-market strategies and communications for NORD Gear by creating marketing content related to the company, its products, and their applications. Also creates and coordinates traditional and online marketing communication projects including trade show marketing, catalog proofing and production, website content, press releases, email marketing, social media, press releases, internal and external business communications, and more. In addition, this position manages updates, changes, and production for all existing and new product literature and also aids in other tasks as needed, such as staff training, customer visits, reporting, etc.

  • Produce, write, edit, and proofread corporate, product and/or customer story content for B2B marketing 
  • Manage product launch activities with cooperation from engineering, training, and sales 
  • Coordinate updates to existing literature. Create new literature and coordinate production. 
  • Create marketing content for web sites, social media, email marketing, press releases, case studies, flyers, catalogs, media opportunities, training, and trade shows 
  • Set, manage, and meet marketing project deadlines. Provide timely results and accurate materials.
  • Contribute to improving our work processes and results. Maintain positive, professional conduct and interactions.
  • Education: 4 Year College Degree 
  • Experience: 3+ years of marketing and writing experience in a B2B OEM or power transmission industry. Experience promoting technical products and services. Knowledge of NORD products, competitors, and customers, or similar B2B business models is desired. 
  • High level of organization, project coordination, and computer skills. Skilled in communications, writing, editing, social media strategy, online marketing, and website content management. Flexible to changing requirements, ability to multi-task, learn quickly, and be a professional, positive team player. Able to work on own and with others, excellent problem-solving skills, creative, adaptive, and assertive. 
  • Able to work with these software systems: Microsoft 365, HubSpot, CMS systems, Microsoft Dynamics CRM, Digital Asset Management (DAM) systems, Adobe Creative Suite (primarily Photoshop, Illustrator, and InDesign). 
  • Able to work at a desk for 8+ hours per days. Minimal travel required.

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