Under the supervision of the Senior Director of Marketing, the marketing strategist serves as a brand steward, ensuring marketing strategies and plans consistently build the North Central brand.
The marketing strategist will build professional relationships with partners across campus, working in a collaborative manner; decipher market and audience research for relevant insights and synthesize information in a succinct and cohesive manner; think strategically and creatively while also balancing the details of marketing campaigns; assess outcomes of marketing strategies to understand effectiveness and identify opportunities for future initiatives.
In addition, the marketing strategist manages marketing project workflow through the Office of Marketing and Communications (OMC), including print materials, web and social media projects, and advertising (print, broadcast, social media, and online) in collaboration with the director of creative services, assistant graphic designer and director of web and digital strategy. This individual plays an important strategic role in developing marketing tactics and content across both print and digital platforms. They will implement marketing plans, manage the production workflow of marketing materials and advertising, manage mailing lists, and maintain data reports to assist in measuring the effectiveness of College marketing efforts as outlined in the College’s Strategic Plan.
This individual will also provide writing and editing support, web content support and maintain relationships between the College and third party marketing vendors. The marketing strategist serves as a primary marketing contact for offices on campus including Alumni, Development, Fine Arts, Conferences and Camps, and Admission.