Marketing Specialist

North Central University

About:

North Central University is a Christian university with a Bible-based and Pentecostal foundation and a commitment to academic excellence. North Central prepares students to fulfill biblical models of leadership and ministry throughout the world.

As it says in Ephesians 4:11-12, “So Christ himself gave the apostles, the prophets, the evangelists, the pastors and teachers, to equip his people for works of service, so that the body of Christ may be built up,” we work hard to equip our students for service and leadership locally and globally.

At North Central, we are:

  • Christ-followers guided and empowered by the Holy Spirit and God’s Word 
  • Lifelong learners in the highest tradition of Christian scholarship 
  • Leaders serving and empowering others in the church and throughout the world 
  • Ministers communicating Christ’s love and the Holy Spirit’s power through word and action

https://www.northcentral.edu


Position Details

Marketing Specialist
Job
Full-time
11/20/2018
Twin Cities Metro
Minneapolis, MN

Position Purpose:

Has a broad knowledge base in all forms and digital media and marketing best practices. 100% enrollment generating roles, primarily in undergraduate, graduate, and academic partners. Will project manage enrollment based campaigns, and complete reporting in a timely and organized manner.

Key Result Areas and Essential and Secondary Functions:

Graphic design and writing

  • Executes the creation of material with graphic design, follows style and language guide closely
  • Content writing as needed for campaign specific materials

Digital media and marketing support

  • Helps support SEO and analytics
  • Helps support paid digital ads
  • Assists in executing various aspects of marketing campaigns
  • Establishes engagement goals, track analytics, report on metrics, compare goals to actuals.
  • Collaborates on paid social media strategies
  • Assists with web content updates

Minimum Education and Experience:

  • Bachelors Degree, in related field.
  • Preferred higher educational experience.

Knowledge, Skills, and Abilities:

  • Proficient knowledge in: Creative Cloud

Primary:

  • Proficient in Adobe Creative Cloud programs including Photoshop, InDesign, and Illustrator 
  • High attention to detail 
  • Extremely organized and excellent at managing projects 
  • Ability to follow clearly defined style and language guides 
  • Strong writing and grammatical skills 
  • Familiarity with Google Adwords 

Secondary:

  • Familiarity with Google Analytics 
  • Knowledge of digital marketing and SEO best practices 
  • Knowledge of Christian higher education market 
  • Desire to work in a collaborative environment

Working Conditions and Frequency:

Environmental Conditions:

  • Daily exposure to repetitive motions of the fingers, hands and wrists.


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