Marketing Specialist

Pierce Manufacturing

About Pierce, an Oshkosh company:

At Pierce Manufacturing, we build trucks that protect people and communities around the world. To our team, there is no room for anything less than providing the absolute best. Since 1913, building truck bodies on Model T Ford chassis in an old converted church has evolved to creating highly customized, carefully designed and engineering pumpers, aerials, tankers and rescue units that have no equal. Today, you'll find more than 27,000 Pierce trucks on the road that are making a difference in people's lives, every day. To us, every step in the process of building our trucks is personal. From innovation and expertise, to the customization and service. Our trucks are designed to perform under the toughest conditions.

Position Details

Marketing Specialist
Northeast Wisconsin
Appleton, WI


The Marketing Specialist supports the Marketing team in the development of marketing plans and communication materials. This position is responsible for working with the marketing manager in the creation of business-building activities and marketing tools, including brand and product advertising, and development of content with internal and external groups. The Marketing Specialist also contributes to consumer and competitive research projects.


These duties are not meant to be all-inclusive and other duties may be assigned.

  • Assist in the development and execution of marketing plans to establish pathways for growth in both core and adjacent markets. 
  • Assist in the development and execution of multi-media campaigns, including print, media relations, digital platforms, and social media, to accomplish stated goals and metrics. 
  • Manage multiple projects with competing and conflicting timelines and priorities. 
  • Manage company website content development, SEO and SEM campaign creation and execution, and long-term channel maximization strategies. 
  • Support a world-class customer experience for events such as trade shows, facility visits, and program milestone events, ensuring communication content development, application and execution. 
  • Prepares reports to track media activity, KPIs and other metrics that measure progress.


  • Bachelor’s degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field. 
  • Two (2) to Four (4) years of relevant experience. 
  • Ability to travel up to 15% of the time.


  • Master’s degree in Marketing or Business Administration (MBA). 
  • Existing relationships with US media outlets, especially trade publications in defense and aerospace industries. 
  • Exposure to international media markets and multicultural engagement. 
  • Graphic design experience. 
  • Strong writing and editing skills. 
  • Background in business writing, journalism, copy editing and/or original writing. 
  • Strong project management and interpersonal skills. 
  • Proficiency using business software including Microsoft Office suite.

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