Marketing Specialist

Securian Financial

We build secure tomorrows

At Securian Financial, we’re here for family. And we’re here because of it. We believe your financial picture should support the everyday moments as much as the major milestones.

Since 1880, we’ve been committed to providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.

Position Details

Marketing Specialist
Twin Cities Metro
St. Paul, MN

This role is designed for a talented marketing professional, who is a self-starter to support marketing initiatives for our employee benefits business. You will collaborate with senior marketers to develop and manage integrated marketing campaigns for large employers and their employees, driving awareness, education, and enrollment of life and voluntary products. You’ll work across teams, tools, and mediums, to deliver marketing to influence employee behavior during the different phases of the product lifecycle - buying, owning, and using. You’ll work on a collaborative, integrated team that is passionate about marketing and cares deeply for the customers and clients served along with their fellow marketer.

Responsibilities include but not limited to:

Collaborate in the development of marketing collateral for employees of large employers.

  • Understand and follow marketing plans to implement and execute marketing programs. 
  • Quickly learn tools – Workfront, compliance software, Salesforce Marketing Cloud – for the development and execution of materials. 
  • Use critical thinking to identify marketing tactics and next steps to advance development and implementation of marketing strategies.

Support a book of clients.

  • Support the delivery of marketing strategies for clients to create awareness, drive enrollment, and engage employees in supplemental health and life products. 
  • Build and maintain strong relationships with fellow marketers as well as account managers to partner on client meetings. 
  • Build and maintain strong relationships with small to mid-size clients to influence and advise on marketing strategies.

Develop product knowledge to understand Securian products and solutions and the benefits they provide.

  • Learn product details to accurately represent products in marketing and to clients. 
  • Leverage product knowledge, along with marketing acumen to create compelling marketing messaging.

Measure and report on marketing results

  • Measure marketing and report on key performance indicators and results that align to sales and employee product participation and utilization. 
  • Optimize marketing based on campaign results and learnings, turn data into insights shaping future campaigns and influencing client actions.

Support marketing initiatives aligned to business goals to drive outcomes.

  • Participate on projects that drive enrollment strategies enabling product cross-sell and upsell. 
  • Assist in initiatives that advance marketing innovation, effectiveness, and efficiency.
  • Independently manage recurring or small projects.
  • Strong customer service and consultative selling skills. 
  • Strong written and verbal communication skills. 
  • Strong organization, planning, and prioritization skills to effectively balance multiple projects in a fast-paced environment. 
  • Knowledge of the marketing approaches: segmentation, customer journeys, key messaging and digital communications and campaigns. 
  • Critical thinking skills and problem-solving skills. 
  • Self-starter who can assess needs, make independent decisions and determine action plans to deliver impactful results 
  • Ability to learn and understand the mindsets of our target audiences and of the employer benefits industry (i.e., life insurance, supplemental health and financial wellness.) 
  • Proficient in Microsoft Office: Excel, Word, PowerPoint. 
  • Familiarity with Workfront, Tableau, and/or ability to learn new marketing systems.

Preferred Qualifications:

  • Bachelor's degree with an emphasis in Marketing, Business or Communications 
  • Two to four years of experience within a Marketing/Communications role 
  • Life insurance products require life insurance licensing within the first six months on the job

Securian Financial has been around for 140 years. We’re committed to giving back to our community, donating 15,000 employee volunteer hours this past year. We also provide extensive resources to our employees for professional development and growth and a number of diverse professional and social opportunities throughout the company. There’s a reason our employees have voted us as a best place to work year after year! In addition:

  • Generous paid time off. We want you to take time off for whatever matters most to you!
  • Tuition reimbursement program. We value continuous learning at Securian!
  • Company-funded pension plan as well as 401K retirement plan – great resources to secure your financial future.
  • Continuous opportunities for new challenges.
  • Variety of health plan options as well as dental and vision plans.
  • Paid maternity/paternity leaves.

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