ESSENTIAL DUTIES AND RESPONSIBILITIES:
Content Strategy and Production:
Develop and implement a comprehensive content strategy that aligns with the company’s branding and marketing objectives. This includes advanced design tasks, such as creating content for digital and print marketing campaigns, sales/proposal documents, website, social platforms, and overall brand development, from ideation to completion of projects. Maintain brand standards across all organizational communications and proof work to ensure accuracy.
Digital Presence Management:
Oversee the company’s digital channels, including the website, social platforms, search engine marketing, email, and inbound marketing. Ensure that content on these platforms is brand-aligned, current, engaging, and optimized for audience engagement, conversion, and ROI.
Corporate and Regional Marketing Management:
Collaborate with corporate leaders and departments to execute announcements, presentations, trade show materials, and other internal projects. Collaborate with regional teams to ensure execution of coherent marketing strategies that respect local market needs while aligning with the overall company brand vision. Provide necessary guidance and resources for effective local campaign implementation. Participate in brainstorming, generate new ideas, and improve overall creative content quality. Coordinate with applicable vendors on estimates, file prep, and delivery as needed.
Analytics and Performance Reporting:
Monitor, analyze, and report on the performance of digital content and lead generation campaigns. Use these insights to refine marketing strategies, improve future initiatives, and communicate key findings to stakeholders.