Marketing Specialist

Shawcor

Xerxes Corporation, a division of Shawcor Ltd., (Shawcor) is the largest manufacturer of underground fiberglass storage tanks in the world. With nearly 40 years of direct industry expertise, we are recognized as both a leading innovator and a trusted brand. We are always looking to add great people to the Shawcor family, people whose skills and goals match our Mission and Values. If you are looking for an opportunity to work in a dynamic team environment where integrity and passion drives operational excellence, Shawcor is for you!

https://www.shawcor.com/

Position Details

Marketing Specialist
Job
Full-time
3/30/2023
Twin Cities Metro
Minneapolis, MN

THE ROLE

As a Marketing Specialist, you will be responsible for creating, executing, and analyzing marketing campaigns that drive brand awareness, lead generation, and customer acquisition. You will work closely with cross-functional teams to develop and implement innovative marketing strategies that align with business goals and objectives.

The position qualifies for a hybrid remote work schedule and requires business travel as needed (approximately 10-15% of the time), mostly within North America.

DUTIES AND RESPONSIBILITIES

  • Develop and execute comprehensive marketing plans 
  • Create compelling content for a variety of channels, including social media, email marketing, and blogs 
  • Manage and optimize digital marketing campaigns, including SEO/SEM, PPC, and social media advertising 
  • Conduct market research and analyze data to identify trends and insights into customer needs. 
  • Develop and maintain relationships with external vendors and partners 
  • Stay up to date with industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics.

REQUIRED QUALIFICATIONS

  • Minimum 5 years of experience in marketing 
  • Excellent communication, writing, and editing skills 
  • Detail-oriented with excellent organizational skills 
  • Ability to work in a fast-paced, deadline-driven environment 
  • Strong collaboration skills and ability to work effectively in a team environment. 
  • Creativity and willingness to experiment with new ideas and approaches

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