Marketing Specialist

State Bar of Wisconsin

With more than 25,000 members, the State Bar of Wisconsin is the professional organization for all attorneys licensed to practice law in Wisconsin. We encourage the success of our members by providing continuing legal education and various support services to help lawyers excel. The State Bar also focuses on educating the public about the legal system, improving the administration of justice in the courts, supporting law student education, and providing legal assistance to low-income residents. Learn more about us by visiting our website:

Position Details

Marketing Specialist
Southwest Wisconsin
Madison, WI

The State Bar of Wisconsin is looking for a fun, creative, team-oriented individual to join our growing marketing department. The marketing specialist will work directly with clients and the marketing team to develop and execute marketing plans and campaigns that support the growth and expansion of our products and services to members, the public, and other audiences.

As a Marketing Specialist, you will:

  • Develop and maintain proactive relationships with internal clients 
  • Consult with internal clients to develop an understanding of their objectives and define the marketing project scope 
  • Develop effective marketing plans, strategies, timelines, and budgets that meet the objectives of the project 
  • Work with the marketing team to design, execute, and evaluate the effectiveness of marketing and promotional plans 
  • Implement design standards, key message points, and features and benefits in the creation of collateral material, direct mail promotions, e-marketing, and website content ensuring consistency in appearance and message 
  • Consult with internal clients to identify opportunities for new product ideas based on market trends

Ideal candidates will have the following qualifications and skills:

  • Degree in marketing or related field or equivalent work experience 
  • Minimum of 2 years relevant marketing experience 
  • Experience developing, implementing and evaluating marketing plans 
  • Strong client orientation and relationship building skills 
  • Ability to schedule and lead meetings with a diverse range of people 
  • Proven ability to plan and meet project milestones and deadlines 
  • An understanding of electronic communications, to include e-marketing, e-commerce and social media 
  • Strong written and verbal communication skills 
  • Copywriting and editing skills 
  • Basic Excel and database knowledge

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