Marketing Specialist

PURPOSE/SCOPE:

IPC, a part of Tennant Company, is seeking an enthusiastic Marketing Specialist to assist with the Sales Operations and Marketing department activities. We are looking for someone who has great project coordination skills to work directly with sales and marketing leaders to provide best-in-class support and execute marketing tactics. This role is highly collaborative and will require working with many departments to plan and execute responsibilities. The ideal candidate will be a dynamic self-starter who has the desire to get broad experience in Marketing and grow with the company.

ESSENTIAL JOB FUNCTIONS:

Work directly with Sales, Marketing and Operation stakeholders to develop marketing resources and tools to aid in achieving business goals and objectives.

Provide support and collaboration with sales, marketing and other departments by managing and executing projects, coordinating deadlines, facilitating meetings and communicating updates

Sales Support

Execute ad hoc requests from sales and distributors for collateral, templates, etc.

Plan and execute Tradeshows and Sales & Service Schools

• Partner with stakeholders on objective, agenda and staffing for each event
• Manage vendors to support events and negotiate contracts
• Design booth graphics and event collateral, including videos, catalogs, etc.
• Coordinate end-to-end logistics
• Manage and track expenses to ensure delivery within budget

Coordinate and execute product launch tactics in partnership with Sales, Operations, Program and Product Management

Manage and maintain CRM for IPC users, identify process improvements to ensure better lead and contact management

Manage and organize all sales and marketing information on shared drive and Accent Technologies platform

Design

• Create and maintain sales collateral and tools – brochures, flyers, templates, whitepapers, videos, catalogs, etc.
• Identify and create templates to allow sales and distributor partners to self-serve
• Work with sales to shoot, edit and publish product videos 

Always On Marketing

• Work directly with agency to coordinate and manage organic social media
• Execute a blog calendar
• Execute email and other communications to active and prospective distributors/partners
• Provide guidance to Marketing Ops to update and maintain IPC website
• Assist with demand generation campaigns as needed
• Track monthly Marketing reporting, aligning results with KPIs, make data-driven recommendations for optimizing marketing tactics.

Perform other duties as needed

REQUIRED EXPERIENCE & EDUCATION:

• Bachelor's Degree required, major in marketing or communications preferred 
• 3-5years of experience, B2B preferred 
• Understanding of, or the ability to learn, Adobe InDesign, Illustrator, and Photoshop for developing marketing materials. 
• Understanding of, or the ability to learn, video software and produce demonstration videos. 
• Good understanding of direct marketing, internet marketing, and sales. 
• Must be able to work independently and collaboratively with sales, marketing, and operations teams 
• Proven success in executing all aspects of tradeshows and events 
• Resourceful with good problem-solving skills and flexibility to manage the unexpected 
• Must have good computer skills and should be well versed in Excel, Word, and PowerPoint.

REQUIRED INTERPERSONAL & BEHAVIORAL SKILLS:

• Exceptional project management skills and the ability to meet deadlines 
• Strong communication, writing, and presentation skills 
• Self-motivated, adaptable, unquestionable ethics and integrity 
• Inclusive and collaborative - driving teamwork and cross-team alignment 
• Resourceful with good problem-solving skills and flexibility to manage the unexpected 
• Creativity and ability to generate new ideas to spur interest in and excitement at events 
• Strong attention to detail and superior organization skills 
• Responsive and quick to react to new and urgent requests