Marketing Specialist

Thrivent Financial

Thrivent is a not-for-profit, membership-owned, financial services organization that guides Christians on their Wise With Money Journey. As a mission-driven, membership-owned organization, we offer our more than 2 million members and customers a broad range of financial products, services and guidance to help them live a life of contentment, confidence and generosity. Thrivent and our family of businesses offer insurance, investments, banking and advice over the phone and online, as well as through financial professionals and independent agents nationwide. For more than a century, Thrivent has helped Christians make wise money choices that reflect their values while offering them opportunities to demonstrate their generosity where they live, work and worship.

Thrivent fosters a diverse workforce to serve our diverse membership, reflecting a wide range of backgrounds and experiences. If you’re intrigued about our work and the possibility of becoming part of it, we invite you to visit Thrivent.com to learn more. You won’t just build a career; you’ll be part of an organization focused on growing, innovating, and serving.

https://www.thrivent.com/

Position Details

Marketing Specialist
Job
Full-time
Office/WFH
100% remote
8/24/2018
Northwest Wisconsin
Stevens Point, WI

Responsible for supporting financial representatives (FRs) on their marketing plans, executing regional level marketing plans, and collaborating with the corporate office marketing team.

FR Marketing Activities:

  • Serves as the primary point of contact for all marketing activities in the Regional Financial Office (RFO), with the exception of Thrivent Member Network (TMN) and fraternal marketing. 
  • Works with new financial representatives (NFRs) during the launch process to inform them of marketing resources and to build a strategic and tactical marketing plan to contact their natural market/prospects. 
  • Consults with NFRs, in years 2-4, to design specific marketing plans related to their specific business goals in alignment with regional goals. Focus is primarily on outreach, prospecting, and new members. 
  • Serves as a conduit for all Advisor Marketing info to the RFO and informs all FRs about changes and updates to marketing programs and resources offered from the corporate office. 
  • May serves as resource during candidate selection process to help FR candidates build a strong marketing plan to grow their business, including both natural market and partnering with Community Engagement Leader (CEL) regarding church and community engagement plans. 

RFO Marketing Activities:

  • Serves as a connecting point between corporate marketing, TMN regional specialist, and RFO market development strategies. 
  • Responsible for keeping abreast on relevant Marketing programs and systems related to marketing and brand awareness 
  • Collaborate with corporate marketing team to understand best practices, details of marketing programs, resources, etc. (e.g. social media, digital); serves as the subject matter expert for the RFO on market systems/software.

Requirements:

  • 3-5 years marketing or related experience
  • Bachelor’s degree in marketing or related field. Experience in a specialized area of marketing (direct marketing, e-marketing, communication, analytics, brand positioning, social networking media, etc.) and/or project/program management.
  • Knowledge of financial services industry, fraternal benefit societies, or membership organizations a plus. Business acumen and the ability to work across the region and collaboratively corporate office.
  • Excellent communication skills.
  • Demonstrates strong project management and collaboration/networking skills
  • Demonstrated ability to execute successful marketing initiatives
  • Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.
  • Ability to work independently and effectively to manage multiple projects simultaneously in the face of ambiguity, shifting priorities, and rapid change

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