Marketing Specialist

Thrivent

About Us:

Thrivent is a membership-owned diversified financial services organization that serves Christians and their families. As a mission-driven, Fortune 500 organization, it helps guide its more than 2 million members and customers to be wise with money so they can live more content, confident and generous lives. Thrivent and it's subsidiary and affiliate companies offer insurance, investments, banking and advice over the phone and online, as well as through financial professionals and independent agents nationwide. For more than a century, it has helped members make financial choices that reflect their values while providing them opportunities to make a difference by being generous with their time, talent and treasure.

Thrivent fosters a diverse workforce to serve our diverse membership, reflecting a wide range of backgrounds and experiences. If you’re intrigued about our work and the possibility of becoming part of it, we invite you to visit Thrivent.com to learn more. You won’t just build a career; you’ll be part of an organization focused on growing, innovating, and serving.

https://www.thrivent.com/

Position Details

Marketing Specialist
Job
Full-time
5/18/2020
Twin Cities Metro
Minneapolis, MN

Individual contributor role that is responsible for providing expertise in support of execution of marketing plans and tactics that align with Brand, Go-To-Market, CRM or Credit Union marketing strategies. The Marketing Specialist leverages data and analytics to make operational decisions, recommendations and to continuously improve marketing results. This position participates as a team member on work streams, projects and initiatives that engage cross-organizational team members.

Job Duties and Responsibilities:

  • Leverages market data and analytics to monitor success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources. 
  • Uses vertical marketing expertise/experience to contribute to the execution of marketing plans that support the organizational brand, Go-To-Market, CRM or Credit Union strategies. 
  • Responsible for delivering on tactics that support productivity and new member growth and positioning of brand to select market segments through multiple communication channels.
  • May produce content on social networking websites, interactive marketing related media. 
  • Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership growth and increase member loyalty.

Required Job Qualifications:

  • 3-5 years marketing or related experience. 
  • College degree in marketing or related field; masters a plus but not required. 
  • Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management. 
  • Knowledge of financial services industry, fraternal benefit societies, or membership organizations a plus 
  • Excellent communication skills. 
  • Demonstrates strong project management and collaboration skills 
  • Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.

Other Critical Factors:

  • Business acumen and the ability to work across the enterprise. 
  • Collaboration/networking skills. 
  • Ability to work independently and effectively to manage multiple projects simultaneously in the face of ambiguity, shifting priorities, and rapid change

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