Marketing Specialist

TruStone Financial


Committed to your financial well-being and success.

It all began with a few teachers and a dream. Back in 1939, eight Minneapolis teachers decided to take control of their own financial security. They formed the Minneapolis Federation of Teachers Credit Union. Over the years the credit union has endured name changes, added field of memberships and expanded across the Midwest. In 2020 a merger with Firefly Credit Union – Minnesota’s first financial cooperative – made us the second-largest credit union in the state. But your goals have always been our priority, and we exist to help you reach them.

As a not-for-profit financial institution, we're different from a bank because our members are our owners (people who live, work, worship, attend school, or volunteer in our membership area). Our profits are returned as competitive rates, higher investment returns and fewer fees.

Position Details

Marketing Specialist
Twin Cities Metro
Plymouth or Burnsville, MN

With the oversight of the Director of Marketing, coordinates all phases of TruStone’s marketing and member communication efforts for assigned product line(s).

  • Serves as product line owner for one or more of TruStone’s business units. 
  • Works to understand product and profit structure and support growth. 
  • Works with the Director of Marketing to plan and implement product marketing calendar, campaigns and strategies. 
  • Responsible for presentation of owned product line(s) across all media. 
  • Assists in determining cost/value analysis of all relevant advertising and promotional programs. 
  • Creates campaign records and makes recommendations for improvement or suspension of programs. 
  • Collaborate with department leadership and other stakeholders relevant to product line(s) in the planning, execution and review of marketing strategies and tactics. 
  • Develops promotional materials as needed, which includes: involvement in any or all tactical phases of development (brainstorming, conception, copywriting, proofing, editing); writes and coordinates promotional messages. 
  • Collaborates with Director of Marketing, EVP/Chief Marketing Officer, and other relevant management to create and implement marketing strategies. 
  • Serves as a marketing subject matter expert on assigned product line; includes market research and competitive analysis to identify new growth opportunities and relevant/necessary enhancements. 
  • Acts as a primary point of contact with various vendors and sales representatives. 
  • Identifies new vendor opportunities through research, pricing, and relationship building and management.
  • Bachelor’s degree, preferably in Marketing, Communications or related, or equivalent work experience. 
  • 2+ years of related experience, preferably in a credit union or financial services organization. 
  • Strong understanding of the financial/credit union industry including compliance-related issues, preferred. 
  • Demonstrated ability to provide leadership to a team. 
  • PC proficiency with Microsoft Office Suite, Internet, and E-mail or equivalents. 
  • PC proficiency with Adobe Creative Suite programs including Photoshop, Illustrator, and InDesign. 
  • HTML knowledge and application ability; experience with other web language and jargon. 
  • Excellent organizational and written communication skills. 
  • Ability to pass all pre-employment drug test and various background checks.

HOURS: 40 hours Monday through Friday between standard business hours 8:00am to 5:00pm, Exempt.

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