Marketing Specialist

JOB SUMMARY:

This position has marketing responsibility and accountability for key TruStone product lines as well as multiple secondary product lines. With the oversight of the SVP/Director of Product Line Marketing, the Marketing Specialist contributes to the development and implementation of assigned product line strategy as well as all tactical and communication efforts.

RESPONSIBILITIES:

• With the oversight of the SVP/Director of Product Line Marketing, responsible for the creation and implementation of the strategic plan for each assigned product line. This includes annual strategy and calendar, month-to-month planning, budgeting, channel priority and selection, content creation, compliance, and scheduling. Also serves as a key contributor to the mass media strategy for assigned product lines, including television, radio, digital, and out of home content creation and placement. 
• Partners and establishes key relationships with leadership outside of Marketing with ownership in assigned product lines to ensure consistency with their goals and priorities while optimizing marketing spend by pursuing additional strategies to meet dynamic growth plans. 
• Drives program by effectively working with marketing team members to ensure consistency in brand messaging, mitigate overlap with other campaigns, properly leverage data, and ensure efficient processes. 
• Collaborates with other leadership in preparation and execution of campaigns, including managing legal and compliance requirements. 
• Collaborates with leadership (marketing and otherwise) to maintain comprehensive campaign records (including costs, outcome, ROI, segmentation insights, etc.). 
• As needed, works with graphic designers and other third-parties in the creation and execution of product line strategies and tactics. Responsible for all phases of tactical implementation of strategic marketing plans as it pertains to assigned product lines. This includes brainstorming, conception, copywriting, proofing, editing, etc.

JOB REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform any essential functions.

• Bachelor’s degree, preferably in Marketing, Communications or related, or equivalent work experience. 
• 2+ years of marketing experience, preferably in a credit union or financial services organization. 
• Excellent organizational and written communication skills. 
• Ability to communicate complex information in a clear, concise and professional manner to a wide variety of audiences. 
• Create professional correspondence using the appropriate communication medium, including editing ability. M
• ust be able to lead small teams as well as participate and contribute in team environments. 
• Excellent public speaking and verbal communication skills. 
• Ability to handle multiple projects simultaneously and work with regular and changing deadlines. 
• Maintain compliance with the Bank Secrecy Act and all its provisions. 
• Ability to pass all pre-employment drug test and various background checks. 
• Responsible for regular and reliable attendance at the workplace.

HOURS:

Scheduled for 40-hours per week between the hours of Monday through Friday 8:00am - 5:00pm; Exempt.