Duties of this full-time, exempt position include the following (these are subject to change depending on department needs and the candidate’s skills and talents):
Marketing Support: Coordinate and execute print and digital advertising campaigns, social media presence, public relations, direct mail campaigns, print materials and more. Track and assess the effectiveness of marketing tactics. Help maintain consistency on positioning and branding.
Event Management: Coordinate, manage and promote community outreach and campus events such as open houses, Apple Crisp Run, parades, local kids fest and more. Take an active role in retaining current families through events and personal relationships. Take photos as needed for social media and promotion.
Daily Operations: Work to support the Director of Communications and Director of Admissions to implement the objectives and tactics of the annual marketing plan. Responsibilities include, but are not limited to, marketing; market research; community outreach; and measuring and assessing the effectiveness of all program tactics.