Marketing Specialist

University Lake School

Located on 180 acres in Hartland, Wis. (30 miles west of Milwaukee), University Lake School (ULS) is an independent college preparatory school serving students from Preprimary through grade 12. ULS was founded more than 60 years ago, has 1,200 graduates, and close to 300 students.

Position Details

Marketing Specialist
Southeast Wisconsin
Hartland, WI

Join us at University Lake School as our Marketing Specialist.

The Office of Administration is seeking a Marketing Specialist to help implement the school’s integrated marketing plan, as well as support communications and admissions. The Marketing Specialist aims to increase enrollment by promoting our school to new parents in the community, as well as retaining current families.

Duties of this full-time, exempt position include the following (these are subject to change depending on department needs and the candidate’s skills and talents):

Marketing Support: Coordinate and execute print and digital advertising campaigns, social media presence, public relations, direct mail campaigns, print materials and more. Track and assess the effectiveness of marketing tactics. Help maintain consistency on positioning and branding.

Event Management: Coordinate, manage and promote community outreach and campus events such as open houses, Apple Crisp Run, parades, local kids fest and more. Take an active role in retaining current families through events and personal relationships. Take photos as needed for social media and promotion.

Daily Operations: Work to support the Director of Communications and Director of Admissions to implement the objectives and tactics of the annual marketing plan. Responsibilities include, but are not limited to, marketing; market research; community outreach; and measuring and assessing the effectiveness of all program tactics.

The ideal candidate has two to three years of marketing experience with superior attention to detail; a willingness to learn; enthusiasm for executing event logistics; strong experience with and understanding of social media; ease with technology and Google Drive; ability to juggle and prioritize multiple tasks; and a warm demeanor. Graphic design skills a plus, but not required. Skill and experience can come from a variety of industries and backgrounds. However, a desire to be in an independent school setting that lives by our four Branches of the Pine is a must.

There are several benefits to joining this small team, including the ability to have a work day filled with variety, opportunities to interact with students in a serene setting, and the chance to have a direct and lasting impact on the future of an organization. This position offers an opportunity for growth within the marketing capacity for the right employee. The Marketing Specialist can expect their immediate supervisor to be straightforward, engaged and employ a coaching/mentoring mentality to your relationship. The office culture is traditional, warm, and operates with a flat structure. Salary is commensurate with experience. Health insurance, retirement savings and tuition remission for your children are available. EOE.

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