Marketing Specialist

University of Wisconsin - Madison (E-Business Consortium)

Reporting to the Director of the UW E-Business Consortium (UWEBC), the Marketing Specialist contributes to strategy development and implements marketing projects in support of unit marketing goals.Since 1998, UWEBC has provided peer-to-peer learning among leading Wisconsin companies, focused on business best practices and emerging technologies.
https://www.uwebc.wisc.edu/whatwedo/

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

http://www.UWEBC.wisc.edu

Position Details

Marketing Specialist
Job
Full-time
3/10/2021
Southwest Wisconsin
Madison, WI

Position Summary:

Reporting to the Director of the UW E-Business Consortium (UWEBC), the Marketing Specialist contributes to strategy development and implements marketing projects in support of unit marketing goals.Since 1998, UWEBC has provided peer-to-peer learning among leading Wisconsin companies, focused on business best practices and emerging technologies. https://www.uwebc.wisc.edu/whatwedo/

Principal Duties:

(35%) Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

  • Content development and writing for marketing pieces targeted at diverse audiences to support member recruitment, engagement, and retention
  • Create, update, and publish content on website and social media
  • Graphic design, editing, layout, and production of printed and electronic materials 

(25%) Develops, implements, and maintains strategic marketing plans based on research and established strategies

(25%) Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

(15%) Support the planning, marketing, and execution of the UWEBC annual conference by helping to implement a digital marketing plan, website creation and application/virtual platform configuration and development, sponsor coordination, and creation of event handouts and signage

  • Bachelor's degree in marketing, journalism, communications, or related field required.
  • 4 years post-baccalaureate professional experience in marketing required
  • Experience with event planning and promotion preferred
  • Experience with HTML, CSS and website design software such as Adobe Dreamweaver and WordPress preferred
  • Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator, and Acrobat) and Microsoft Office (PowerPoint, Word, and Excel)
  • Experience with an email marketing program, such as ClickDimensions, Eloqua, Salesforce Marketing Cloud, Constant Contact preferred
  • Familiarity with a CRM (customer relationship management) system, such as Microsoft Dynamics preferred

Minimum $50,000 ANNUAL (12 months), Full Time: 100%. Depending on Qualifications.


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