Marketing Specialist

University of Wisconsin-Madison

Since its founding in 1848, this campus has been a catalyst for the extraordinary. As a public land-grant university and prolific research institution, our students, staff, and faculty members partake in a world-class education and solve real-world problems. We’ve changed the way the nation takes its vitamins and brought flamingos to Bascom Hill. We’ve inspired satirists and senators alike. We’ve fearlessly sifted and winnowed to find today’s truths. And with the Wisconsin Idea as our guiding principle, we’re not only changing the 936 acres we call home—Badgers are also creating a better future for Wisconsin, the nation, and the world.

Position Details

Marketing Specialist
Southwest Wisconsin
Madison, WI

The Marketing Specialist serves as a member of University Marketing's Creative Services group responsible for developing and executing strategic communications and marketing initiatives in support of the university's mission and brand.

  • Develops, implements, and maintains strategic communications and marketing plans based on research and established strategies
  • Develops, implements, and disseminates communications and marketing materials through various mediums utilizing appropriate technologies and techniques
  • Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing orfuture marketing activities

Marketing and Branding

  • Support institutional-level initiatives with communications and marketing planning and execution through print, digital, and web mediums.
  • Support internal clients and partners with communications and marketing planning and execution through print, digital, and web mediums.
  • Guide internal and external partners in the use and application of the UW-Madison brand.

Client Relations and Project Management

  • Establish and maintain client relationships with clients across the university.
  • Develop project and production plans that both support client goals and recognize internal process.
  • Manage creative projects from conception through completion within the UMark team.

Editing and Communications

  • Provide communications and editing on large-scale print publications.
  • Craft and review communications, from simple emails to complex digital projects.

Other Duties

  • Participate in department-wide committees and project teams, as needed.
  • Collaborate with campus partners on campus-level communications initiatives.
  • Provide oversight for student assistants.
  • Bachelor's degree required, preferably in communications, marketing, journalism, public relations, English, or related field.
  • Minimum of 3 years of experience in professional communications or marketing role.
  • Must have excellent writing and editing skills across all media.
  • Must have proven ability to translate complex concepts and information into compelling communications for a variety of audiences.
  • Previous experience working with University leaders, faculty, staff, students, and the public strongly preferred.

UW-Madison offers a wide array of benefits options and participates in one of the most solvent retirement systems in the country.

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