Marketing Specialist

University of Wisconsin - Milwaukee

As Wisconsin’s only public urban research university, the University of Wisconsin-Milwaukee has established an international reputation for excellence in research, community engagement, teaching, and entrepreneurism. Designated an R1 research institution, UWM educates 24,000 students and is an engine for innovation in southeastern Wisconsin.

Founded over 60 years ago in the belief that Milwaukee would need a great public university to become a great city, UWM has a dual research and access mission aimed at serving the diverse needs of Wisconsin’s largest metropolitan area by furthering opportunities at all levels for students who may be financially or educationally disadvantaged. More than one-third of its students are the first in their families to attend college, and 30 percent are students of color. In all, the university educates almost 24,000 students on its three campuses. It is the largest educator of veterans in Wisconsin, with more than 1,000 enrolled each year under the federal G.I. bill. The Princeton Review named UWM a 2018 Best Midwestern university based on overall academic excellence and student reviews.

UWM is committed to the full inclusion of LGBT+ campus constituents. In 2018, Campus Pride Index named UWM as one of the Best of the Best Top 30 LGBTQ-friendly postsecondary institutions in the United States. UWM was the first university in the UW-System to implement an inclusive housing policy.

http://www.uwm.edu


Position Details

Marketing Specialist
Job
Full-time
2/21/2023
Southeast Wisconsin
Milwaukee, WI

As the Marketing Specialist/Digital Media Buyer at the University of Wisconsin-Milwaukee, you will play an integral role in building awareness for the UWM brand and supporting key university priorities and recruitment initiatives such as driving enrollment and generating leads.

MARKETING SPECIALIST (Digital Media Buyer)

UW-Milwaukee is recognized as one of the country’s top research universities. With more than 190 academic programs, UWM offers a world class education to more than 24,000 students from more than 90 countries. UW-Milwaukee partners with businesses throughout the region, conducting joint research and offering internships to students enrolled in its 14 schools and colleges. UWM’s 104-acre central campus is located on Milwaukee’s upper east side, one of the city’s most attractive residential areas and home to many faculty, staff, and students.

Job Summary:

As the Marketing Specialist (Digital Media Buyer) at the University of Wisconsin-Milwaukee, you will play an integral role in building awareness for the UWM brand and supporting key university priorities and recruitment initiatives such as driving enrollment and generating leads. To excel in this position, you must have experience managing budgets, placing digital advertising, optimizing campaigns based upon performance, developing insights for reports and working directly with Google Ads, Meta, LinkedIn, Snapchat, a DSP and other emerging platforms.

The ideal candidate will have extensive hands-on experience executing all aspects of digital campaigns: planning, placing, monitoring, optimizing and reporting. This position resides in the Division of Marketing & Communications, collaborates with the Integrated Marketing & Communications and Web teams and reports to the Director of Digital Marketing.

Minimum Qualifications:

  • Bachelor’s degree in marketing, communications or related fields
  • Progressively responsible experience in marketing, communications, digital media, etc.

Preferred Qualifications:

  • Demonstrated ability to manage budgets 
  • Hands-on experience planning, buying and optimizing digital media across advertising channels (Google Ads, Meta, LinkedIn, Snapchat, Demand Side Platform, etc.) 
  • Demonstrated understanding of paid search, paid social, programmatic media and video, with ability to recommend appropriate tactics to build awareness and generate acquisition 
  • Certified in Google Ads 
  • Demonstrated ability to use Google Analytics and Tag Manager to track campaigns 
  • Demonstrated ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects 
  • Attention to detail, ability to meet deadlines and strong organizational skills

Hybrid or fully remote options are available and a generous leave package including:

  • Vacation: 22 days/year
  • Observed Legal Holidays: 9 legal holidays are observed 
  • Personal/Floating Holidays: 4.5 days/year 
  • Sick Leave: Initial entitlement of 22 days which may be used during the first 18-months of employment (1 day/month earned thereafter)


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