MARKETING SPECIALIST (Digital Media Buyer)
UW-Milwaukee is recognized as one of the country’s top research universities. With more than 190 academic programs, UWM offers a world class education to more than 24,000 students from more than 90 countries. UW-Milwaukee partners with businesses throughout the region, conducting joint research and offering internships to students enrolled in its 14 schools and colleges. UWM’s 104-acre central campus is located on Milwaukee’s upper east side, one of the city’s most attractive residential areas and home to many faculty, staff, and students.
As the Marketing Specialist (Digital Media Buyer) at the University of Wisconsin-Milwaukee, you will play an integral role in building awareness for the UWM brand and supporting key university priorities and recruitment initiatives such as driving enrollment and generating leads. To excel in this position, you must have experience managing budgets, placing digital advertising, optimizing campaigns based upon performance, developing insights for reports and working directly with Google Ads, Meta, LinkedIn, Snapchat, a DSP and other emerging platforms.
The ideal candidate will have extensive hands-on experience executing all aspects of digital campaigns: planning, placing, monitoring, optimizing and reporting. This position resides in the Division of Marketing & Communications, collaborates with the Integrated Marketing & Communications and Web teams and reports to the Director of Digital Marketing.