Marketing Specialist

The Office of Interdisciplinary Professional Programs (InterPro) seeks a Marketing Specialist to support and grow our engineering professional development programs. Reporting to the Director of Marketing, the position will provide campaign management, website enhancements, digital marketing support, and social media marketing, and assist with marketing strategy implementation.

Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.

• 30% - Develops, implements, and maintains strategic marketing plans based on research and established strategies
• 45% - Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• 25% - Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

Required:

• Bachelor's Degree 
• Marketing, Communications, Business or related discipline

Required:

• Minimum 2 years experience in marketing

Preferred:

• Marketing experience in education or engineering
• Experience with email marketing software such as Eloqua, Salesforce, Constant Contact
• Direct marketing, list selection, and e-mail/mail plan experience
• Campaign management
• Web development concepts, including firsthand experience with WordPress or other leading content management systems
• Social Media Marketing experience
• Excellent communication skills; as a member of the marketing team, communication with multiple stakeholders including program directors, other UW-Madison units, and external partners will be critical to being successful in the role.

Minimum: $50,000 ANNUAL (12 months) Depending on Qualifications

Employees in this role can expect a generous benefits package, including 5+ weeks of paid time off, participation in the Wisconsin Retirement System (WRS) pension plan, 403(b) and 457(b) retirement saving plans, health insurance, paid professional development opportunities, a hybrid flexible workplace environment, and more. Learn more at https://hr.wisc.edu/benefits/.

This is a hybrid position and may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.