Marketing Specialist

Wisconsin Aluminum Foundry

Established in 1909, Wisconsin Aluminum Foundry has consistently provided the finest quality aluminum and copper based alloy castings for a wide variety of industries. We specialize in Permanent Mold, Green Sand Molding, Dry Sand Molding, Dry Sand Molding and Low Pressure Molding processes and can take your casting design from prototype samples to production tooling in a time frame to meet your needs.

Our Quality policy is to achieve industry leadership by delivering high quality, competitively priced products, on time with excellent service. This is accomplished through continuous improvements in products and processes while working closely with employees, customers and suppliers.

Position Details

Marketing Specialist
Northeast Wisconsin
Manitowoc, WI

Marketing Specialist – All American ™ 1930

Changing perspectives and influencing minds since 1930.

Except, this is where you come in. We would love your perspective on develop marketing communication programs to drive awareness and shape perception of our All American ™ brand and to get our potential customers thinking, “Why have I gone this long without an All American product?!”

Our Marketing Specialist is ambitious and will specialize for developing and managing all aspects of our marketing strategy. You will champion within the company for a diverse range of customer personas.

If you are persuasive multitasker who has strong decision making and project management skills, you will fit great here because Wisconsin Aluminum Foundry strives to be the superior brand on the market who can successfully execute to our customer’s needs.

In this role, each day will bring a different challenge, such as:

  • Work with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets 
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels 
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support 
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads 
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis 
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

You have earned or are obtaining your Bachelor’s Degree in Marketing, Business, or similar and can travel domestically and internationally 25%+.

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