Marketing Specialist

The Marketing Specialist plays a key role in the Marketing team, supporting and representing the subject matter experts for our Saas-based configurator, Artifi. In this role, you will leverage your relationships with peers in other departments to prepare for and support product launches, develop and understand product positioning, key feature/benefits and target buyer profiles.

Responsibilities:

• Support market research efforts by providing input that will help define immediate and long-term market needs
• Research and track competitive positioning information and share findings with the Executive Management team
• Manage and maintain the marketing launch deliverables schedule
• Work collaboratively with cross-functional teams to manage product launch plan schedules and monitor progress, ensuring that both product and digital marketing projects are delivered as planned
• Assist with the development of product messaging and core positioning on the web and offline in conjunction with leadership
• Assists in the writing, editing, and development of sales enablement tools for assigned products
• Collect and summarize product requirements/requests from various channels to support product roadmap decision-making
• Support product-related webinars, regional events and trade show messaging
• Assist in coordinating integrated communication and marketing activities, including pilot program activities and customer site visits
• Develop and execute all online marketing campaigns providing insights into the return on investment for each channel

Requirements:

• Bachelor degree or equivalent experience in a business/marketing role
• 3-5 years overall experience in a marketing or communications role within a software or technology company, with preference given to individuals with prior experience in product or digital marketing
• Detail-oriented with the ability to coordinate cross-functional project tasks from inception through execution
• Knowledge of general marketing principles and practices
• Excellent time management, interpersonal, communications, analytical and problem solving skills
• A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen"
• Online Marketing channel experience preferred (SEO, PPC, Email, Display, Analytics etc.)

Very competitive compensation and benefits package! Full array of employee benefits including medical, dental and vision coverage offered. Life insurance and disability benefits at no cost to the employee.

Every Day Perks:

• Unlimited snacks (fruit, pretzels, chips, granola bars, etc.)
• Unlimited soda and coffee
• Complimentary parking

Additional Perks:

• Tuition and continuing education reimbursement
• Employee referral reward
• Casual dress code everyday
• Onsite games
• Multiple family friendly events throughout the year
• Weekly Lunch ‘N Learns to stay ahead of industry trends
• Flexible work environment
• Matching 401k