Marketing Strategist

Concordia University Wisconsin

Concordia University Wisconsin is a Lutheran higher education community committed to helping students develop in mind, body, and spirit for service to Christ in the Church and the world.

Position Details

Marketing Strategist
Southeast Wisconsin
Mequon, WI

Concordia University invites applicants for the fill-time position of Marketing Strategist. This full-time, exempt position supports the communications and marketing for a portfolio of internal clients, which may include School of Nursing, Arts & Sciences, Business and others. This position is part of a larger supportive team the Office of Strategy and University Affairs, which includes Strategic Communications and University Marketing. This position reports directly to the Director of Marketing Strategy.


  • Act as the embedded specialist for assigned Schools and other clients, supporting communications and marketing campaigns and initiatives.
  • As part of the Marketing Department, collaborate with colleagues on projects, planning, and strategy on behalf of clients.
  • Collaborate as needed with admissions to ensure enrollment goals are met Use content marketing and social media to generate leads for clients.
  • Develop multichannel marketing initiatives and strategy for clients. 
  • Ensure our brand platform is properly understood and executed by clients. 
  • Work with the Director of Online Experience on website updates and strategy.
  • Help maintain clear and regular communication between the marketing team and clients
  • Other duties as assigned


  • Exceptional written, oral communication and interpersonal skills.
  • Experience content marketing and social media in a lead generation capacity. 
  • Familiarity with marketing automation (knowledge of Hubspot preferred). 
  • Ability to collaborate on marketing campaigns, including traditional and digital tactics. 
  • An understanding of analytics and how to apply learnings to improve campaigns.
  • Passion for working in a faith-based/mission-driven organizations.
  • Ability to occasionally travel and to work some weekends and evenings.
  • Self-motivation, ability to work with teams including co-workers at a distance, and strong critical thinking skills.

A minimum of 2 years' experience with media production, design, marketing, or other similar functions preferably in higher education. Bachelor's degree preferred.

This is a full-time position. Starting range is dependent upon individual qualifications and experience. Concordia health, disability and retirement plan enrollment is available to full-time employees and their eligible dependents. Tuition benefits are available for employees and their qualified dependents.

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