Marketing Strategist

Concordia University invites applicants for the fill-time position of Marketing Strategist. This full-time, exempt position supports the communications and marketing for a portfolio of internal clients, which may include School of Nursing, Arts & Sciences, Business and others. This position is part of a larger supportive team the Office of Strategy and University Affairs, which includes Strategic Communications and University Marketing. This position reports directly to the Director of Marketing Strategy.

Responsibilities:

• Act as the embedded specialist for assigned Schools and other clients, supporting communications and marketing campaigns and initiatives.
• As part of the Marketing Department, collaborate with colleagues on projects, planning, and strategy on behalf of clients.
• Collaborate as needed with admissions to ensure enrollment goals are met Use content marketing and social media to generate leads for clients.
• Develop multichannel marketing initiatives and strategy for clients. 
• Ensure our brand platform is properly understood and executed by clients. 
• Work with the Director of Online Experience on website updates and strategy.
• Help maintain clear and regular communication between the marketing team and clients
• Other duties as assigned

Requirements:

• Exceptional written, oral communication and interpersonal skills.
• Experience content marketing and social media in a lead generation capacity. 
• Familiarity with marketing automation (knowledge of Hubspot preferred). 
• Ability to collaborate on marketing campaigns, including traditional and digital tactics. 
• An understanding of analytics and how to apply learnings to improve campaigns.
• Passion for working in a faith-based/mission-driven organizations.
• Ability to occasionally travel and to work some weekends and evenings.
• Self-motivation, ability to work with teams including co-workers at a distance, and strong critical thinking skills.

A minimum of 2 years' experience with media production, design, marketing, or other similar functions preferably in higher education. Bachelor's degree preferred.

This is a full-time position. Starting range is dependent upon individual qualifications and experience. Concordia health, disability and retirement plan enrollment is available to full-time employees and their eligible dependents. Tuition benefits are available for employees and their qualified dependents.