Marketing Strategist

Concordia University Wisconsin

Concordia is a Lutheran higher education community committed to helping students developin mind, body and spirit for service to Christ in the Church and in the world.

Position Details

Marketing Strategist
Southeast Wisconsin
Mequon, WI

Concordia University invites applicants for the fill-time position of Marketing Strategist at the CUW Mequon, WI campus. This position supports the communications and marketing for a portfolio of internal clients, with a special focus on the School of Pharmacy and the School of Education. This position is part of the University Marketing team and reports directly to the Director of Marketing Strategy.

  • Act as the strategist for the School of Pharmacy, the School of Education, Athletics, International Affairs, and other clients as needed. This includes support for communications, marketing campaigns and other initiatives
  • As part of the Marketing Department, collaborate with colleagues on projects, planning, and strategy on behalf of clients
  • Meet regularly with clients to understand news, needs, and context for usage in marketing and communication plans
  • Develop multichannel marketing initiatives and strategy for clients using data to drive decisions Collaborate with admissions on campaign strategy to ensure enrollment goals are met.
  • Encourage a "culture of content" for your clients, actively develop content marketing materials
  • Ensure our brand platform is properly understood and executed by clients
  • Work with the Director of Web and Design on website updates and strategy
  • Help maintain clear and regular communication between the marketing team and clients
  • All other duties as assigned
  • Exceptional written, oral communication, and interpersonal skills
  • Experience content marketing and social media in a lead generation capacity
  • Familiarity with marketing automation (knowledge of Hubspot preferred)
  • Ability to collaborate on marketing campaigns, including traditional and digital tactics
  • An understanding of analytics and how to apply learnings to improve campaigns
  • Passion for working in a faith-based/mission-driven organizations
  • Ability to occasionally travel and to work some weekends and evenings
  • Self-motivation, ability to work with teams - including co-workers at a distance, and strong critical thinking skills
  • Supportive of the mission and values of Concordia University Wisconsin/Ann Arbor and the Lutheran Church Missouri Synod (LCMS).

This is a full-time, exempt (salary) staff position. The starting wage is dependent upon individual qualifications and experience. Concordia University benefit options include, but are not limited to the following:

  • Health, Dental and Vision Insurance
  • Personal Spending Account
  • Flexible Spending Account, and/or Health Savings Account
  • Disability and Survivor Plan
  • Retirement Pension Plan Retirement 403(b) Savings Plan
  • Basic Life and Supplemental Life Insurance
  • Accidental Death and Dismemberment Coverage
  • Critical Illness and Accident Insurance
  • Tuition waiver benefits (available for employees and their qualified dependents)
  • Hybrid work options available

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