Marketing Strategist


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Position Details

Marketing Strategist
Southwest Wisconsin
Madison, WI

The North America Marketing Strategist - POLS will be accountable for US marketing campaign strategy and planning, and determining what activities most effectively meet local business objectives within a key set of priorities, and drive demand at scale.

This role serves as the marketing lead for their assigned priority, partnering with business development, product marketing, channel partners, and others to determine supporting activities, interfacing with the POLS business team to deliver a successful campaign, and holding accountability for campaign strategy, planning and development.

Crucial to the role is the ability work closely with a wide variety of stakeholders to ensure the campaign achieves defined KPIs.


  • Work with business development, product marketing, channel partners, and the POLS marketing team where appropriate to establish a marketing strategy and revenue forecast. Establish measurable goals to track and report desired impact of campaign activities. 
  • Partner with Campaign Management to develop the marketing budget to support activity tied to strategy and revenue forecast. 
  • Collaborate with key external associations and media partners where applicable to leverage these partnerships in support of marketing and sales strategy. 
  • Work with Insights, Performance Marketing, and Web teams to consult, inform and shape campaign channel plan and to ensure successful planning and measurement of campaign, gather metrics, report on ROI and results/achievements. 
  • Provide regular status reports and post-campaign analysis with insightful observations about opportunities to refine and recalibrate existing and future tactics. 
  • Identifies, inputs, initiates and interrogates need for campaign against core Pearson corporate objectives, keeping in mind market needs. 
  • Drive engagement with all relevant counterparts at all stages of campaign to ensure campaign meets their needs and is fit for purpose. 
  • Drive engagement with external partners as needed to successfully plan and execute campaign. 
  • Ensure relevant business stakeholders are kept informed at each stage of campaign. 
  • Ensure campaign delivery plans remain on track and on budget. Regularly update sales, POLS marketing, product marketing, and channel service leaders on the performance of marketing campaign vs. defined goals via coordinated effort with respective Director of Marketing. 
  • Set and monitor KPIs by channel and market segment. Continually optimizing campaigns and channels to reach and exceed business goals and revenue opportunities. 
  • Positively influence customers’ experience with the Pearson brand.
  • Strategic thinker with the ability to translate strategies into deliverables. 
  • 5-7 years of HE marketing experience; skilled in digital marketing, content development, and OneCRM a plus. 
  • Bachelor's degree. 
  • Accustomed to working with data and comfortable with multiple analytics programs. 
  • Strong experience with on campus and event-based marketing, and the ability to use thought leadership and partnerships for audience development. 
  • Excellent teamwork and collaborative skills and ability to partner with internal business development teams. 
  • Powerful interpersonal skills and ability to use these to influence outcomes by communicating with persuasiveness and candor with an engaging and energetic personality. Ability to appreciate the diversity of stakeholder interactions and adapt style and approach accordingly. 
  • Experience working with’s MarketingCloud and with Pardot, a plus 
  • Ability to plan, manage, prioritize and successfully complete multiple complex projects simultaneously and in budget, while measuring progress. 
  • Ability to apply creative thinking and imagination to campaign development, planning and execution as well as an unrelenting focus on the target audience. 
  • Ability to work under pressure, meets deadlines, remain positive and calm.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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