Marketing Strategist

As a member of the College marketing team, the Marketing Strategist develops and executes measurably successful marketing and communication strategies which support the overarching department goals and reinforces the brand of TIU.

Responsibilities:

• Create, drive and measure the effectiveness of the marketing and communication strategies. 
• Conduct focus groups and other necessary research prior to execution to test the strategies. 
• Identify potential stories to share with constituents for social media, web and print content and hand-off to the content development team for creation. 
• Regularly attend marketing’s meetings to share updates and collaborate with fellow team members. 
• Regularly attend the specific department meetings as requested by that department’s director. 
• Project manage and write copy for brochures, ads, sell sheets, department web content, etc. (Stories that are incorporated will be created by the content development team.) 
• Execute online advertising and digital marketing strategies in collaboration with the Director of Digital Communication. 
• Manage the specific department’s marketing budget. 
• Complete other marketing responsibilities as needed.

• Supportive of Trinity’s mission and core values, commitment to a Christian lifestyle, and demonstration of character in keeping with biblical models. 
• BA required with 3-5 years leading measurably successful marketing initiatives. 
• Experience in higher education preferred. 
• Thorough understanding of theology and values of Evangelical Christianity.

Attributes:

• Strategic and creative thinker. 
• Exceptional writing and proofreading skills. 
• Strong problem-solving ability. 
• Excellent interpersonal and facilitation skills. 
• Organized and detail-oriented. 
• Outstanding project management. 
• Gifted collaborator.

Working Relationships:

• Reports to the Director of Marketing Strategy and is a member of the College marketing team.